Avatar of Tiffany Dai.
Tiffany Dai
Digital Creative Planner/Senior Copywriter
ProfileResumePortfolio
Posts
16Connections
印刷
Avatar of the user.

Tiffany Dai

Digital Creative Planner/Senior Copywriter
好奇心爆棚,熱愛追尋事情的Why、三日不健身會面目可憎、喜歡閱讀與英文學習、行銷與正向心理學相關書籍。A self-motivated, goal-oriented and outdoorsy person who loves to break all the challenges no matter in works or in my real life.
Logo of the organization.
ViewSonic International Corporation
淡江大學Tamkang University
Taipei, Taiwan

Professional Background

  • 現在の状況
    無職
  • Profession
    Digital Marketer
    Brand Marketer
    Marketing Strategy Planner
  • Fields
    Saas/クラウドサービス
    Information Services
    消費財
  • 職務経験
    10〜15年 (10〜15年関連の実務経験)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Creative
    Managed Social Media
    Design Thinking
    negotiation skills
    highly motivated
    Integrated Marketing Communication
    Social Media Marketing
    Marketing Strategy
    Market Research
    Data Analysis
    User Research
    Innovative
  • Languages
    English
    ビジネスレベル
    Chinese
    ネイティブまたはバイリンガル
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    フルタイム
    リモートワークに興味あり
  • Desired positions
    Marketing Manager
  • 希望の勤務地
    Taipei, Taiwan
  • Freelance
    非フリーランス

Work Experience

Logo of the organization.

Global Software Marketing Project Lead

10月 2020 - 現在
New Taipei City, Taiwan
【Responsibilities】 • Build a go-to marketing strategy for global educational software products, myViewBoard Suite through marketing campaigns to achieve business goals. • Manage stakeholders and work cross-functionally to lead a global marketing project. 【Key achievements】 • Increased bidding success rate by initiating a case study guidebook to bridge the communication gap between sales and school. It generated 10 successful stories (case studies) across different regions annually. • Increased 112% subscription revenue by conducting global email marketing campaigns to subscribe to Pro/Premium in 2022. • Increased 3 active users to send requests for PD paid training to the US regional team to schedule a training session. • Mentored and coached 2 team members to facilitate their onboarding process and ensure timely project completion.

Digital Creative Planner / Senior Copywriter

7月 2015 - 4月 2020
4 yrs 10 mos
Senior Digital Marketing Campaign Planner Senior Digital Marketing Campaign Planner dentsu X · Full-timedentsu X · Full-time Jul 2015 - Mar 2020 · 4 yrs 9 mosJul 2015 - Mar 2020 · 4 yrs 9 mos Taipei City, Taiwan · On-siteTaipei City, Taiwan · On-site 【Responsibilities】 • Specialized in developing digital marketing campaigns for the beauty, FMCG, and food & beverage industries, such as the SEKKISEI, KFC, Taiwan Mobile, and ORIS. • Proven skills in competitor analysis, consumer insights, and communication strategy to increase digital buzz. 【Key achievements】 • Increased KATE eyeliner gel pencil digital buzz and raised 12.4%. brand recognition by conducting a YouTube product video. •Increased ORIS new diver watch products’ recognition in the retail store by cooperating with Taiwan local reef foundation and planning a mobile-centric interactive digital campaign. • Reached 13K consumers to redeem KAO's new facial wash product samples at the outdoor event and increased new product buzz by planning a mobile gamification soccer game on the trending FIFA World Cup.

Advertising Accounting Planner

6月 2013 - 3月 2015
1 yr 10 mos
【Responsibilities】 • Integrated product endorsement with trending issues in editorials, and web landing pages, and made how-to tutorial videos. • Worked closely with beauty bloggers/influencers/KOL and instructors and made a buzz in digital campaigns, including online to offline events. 【Key achievements】 • Succeeded in recruiting 1000 people to apply for competition and raise 100% of Google search in “MACHERIE” • Pitched 8 clients and increased 177% of website impressions from the seasonal whitening project last year by planning and executing the media online campaign.

Brand Marketing Specialist

7月 2011 - 5月 2013
1 yr 11 mos
【Responsibilities】 • Managed brands A&P and P&L, forecasted, stocks, and optimized brand investments and margins. • Implemented e-commerce promotion plans and events for brick-and-mortar stores to increase sales revenue. 【Key achievements】 • Raised 15% followers to get free trial and increase sales revenue 20% by partnership with cross-industry to exchange resources. • Collaborated with Hong Kong and Malaysia's startup business partners to align with the sales directions and nurture their business in the local market. • Succeeded in generating million revenue in a month through Email marketing, created lifestyle content, and telemarketing in March 2012.

Education

Bachelor’s Degree
教育科技學系
2007 - 2011
3.5/3.5 GPA