Digital Creative Planner/Senior Copywriter
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Digital Creative Planner / Senior Copywriter
July 2015 ~ April 20204 năm10 tháng• 從產品競品分析、消費者分析訂定出品牌傳播溝通主軸，並執行全媒體行銷內容，專案《 Oris 超越眼界 時刻實現》榮獲2018上海 TopDigital 公關類銀獎 • 具跨部門溝通與整合能力，更曾與Google Zoo團隊合作，贏得品牌年度媒體比稿(黑松Fin、鐘紡Kate、PK雙饗卡、花王)，欲解決品牌訴求，並提供客製化數位行銷內容 • 成功分析台灣市場消費者的習慣，以《Emergency Kitty地震包》原型設計概念入圍亞太區dentsu X 舉辦”Idea To Prototype” 競賽。 - [Eng.] • Focused on beauty, QSR, food & beverage-related industry. Customized digital marketing campaign from building a communication theme to creative execution, linked with media solutions. • Coordinated with Google Zoo tech-savvy people and deliberately making the project for TOYOTA in order to arouse customer's eco-friendly awareness and increase brand preference . • Built hands-on experiences in copywriting, planning digital banner, doing design-thinking process.Worked with colleagues and won out 5 media pitches. • Awarded TopDigital a silver medal to ”2018 PR Category in Shanghai, and shortlisted for Idea to Prototype, conducted a prototype project with colleagues through a design thinking process.
Advertising Accounting Planner
June 2013 ~ March 20151 năm10 tháng• 協助知名美妝保養品牌，打造新品數位活動頁、美妝影音教學拍攝，與部落客 聯繫撰文 • 企劃雜誌廣編，從企劃到拍攝執行與撰寫雜誌廣編 • 為品牌訂製3場線下實體活動講座，邀請美妝/美髮達人老師合作，並透過部落客的影響力提升品牌知名度 • 成功規劃「FG美白保養專案」打破過往招商紀錄，承攬8家美妝、家電品牌，達成提升廣告銷售業績，與增進網站造訪來客數。 - [Eng.] • Skilled in product endorsement with trending issues in editorial, web landing page, and how-to videos. • Orchestrated FG magazine editorial and executed the shooting plan, designing layouts and contents. • Worked closely with influencers and agencies to make a buzz in digital campaigns, including online to offline events. • Planned a seasonal project to drive business revenue, and boosted sales revenue through the whitening beauty project, and it had been breaking through the business developing records among 8 clients and website visitors.
Brand Marketing Specialist
Planet Popcorn 星球工坊爆米花
July 2011 ~ May 20131 năm11 tháng• 擬定網路與百貨門市促銷活動，並透過異業合作宣傳達成業績目標 • 同時管理社群平台與創造話題，並且藉由社群媒體宣傳新商品 • 撰寫媒體新聞稿，曾和育幼院合作，於兒童節當日包場電影院，並透過媒體記者報導提升品牌知名度 • 和香港、馬來西亞經銷合作夥伴，協助教育與管理網站並了解當地市場狀況 - [Eng.] • Planned promotions in e-commerce, and brick-and-mortar stores as well to increase sales revenue, and formed a cross-industry alliance to build brand awareness. • Managed social media and created online buzz or new launch products of popcorn which resulted in hundreds of followers a month. • Built PR issues to boost branding awareness for Happy Children’s Day. Rent out for an entire theater, treated the orphans for watching a movie. • Collaborated with Hong Kong and Malaysia's startup business partners to manage the website and know their local markets.
教育科技學系, 3.5/3.5 GPA
2007 ~ 2011
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