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Tiffany Dai
Digital Creative Planner/Senior Copywriter
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Tiffany Dai

Digital Creative Planner/Senior Copywriter
好奇心爆棚,熱愛追尋事情的Why、三日不健身會面目可憎、喜歡閱讀與英文學習、行銷與正向心理學相關書籍。A self-motivated, goal-oriented and outdoorsy person who loves to break all the challenges no matter in works or in my real life.
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ViewSonic International Corporation
淡江大學Tamkang University
台灣台北

職場能力評價

專業背景

  • 目前狀態
    待業中
  • 專業
    數位行銷人員
    品牌行銷人員
    市場行銷企劃
  • 產業
    軟體即服務 / 雲服務
    資訊服務
    消費品
  • 工作年資
    10 到 15 年 (10 到 15 年相關工作經驗)
  • 管理經歷
    我有管理 1~5 人的經驗
  • 技能
    Creative
    Managed Social Media
    Design Thinking
    negotiation skills
    highly motivated
    Integrated Marketing Communication
    Social Media Marketing
    Marketing Strategy
    Market Research
    Data Analysis
    User Research
    Innovative
  • 語言能力
    English
    專業
    Chinese
    母語或雙語
  • 最高學歷
    大學

求職偏好

  • 預期工作模式
    全職
    對遠端工作有興趣
  • 希望獲得的職位
    Marketing Manager
  • 期望的工作地點
    Taipei, Taiwan
  • 接案服務
    不提供接案服務

工作經驗

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Global Software Marketing Project Lead

2020年10月 - 現在
台灣新北市
【Responsibilities】 • Build a go-to marketing strategy for global educational software products, myViewBoard Suite through marketing campaigns to achieve business goals. • Manage stakeholders and work cross-functionally to lead a global marketing project. 【Key achievements】 • Increased bidding success rate by initiating a case study guidebook to bridge the communication gap between sales and school. It generated 10 successful stories (case studies) across different regions annually. • Increased 112% subscription revenue by conducting global email marketing campaigns to subscribe to Pro/Premium in 2022. • Increased 3 active users to send requests for PD paid training to the US regional team to schedule a training session. • Mentored and coached 2 team members to facilitate their onboarding process and ensure timely project completion.

Digital Creative Planner / Senior Copywriter

2015年7月 - 2020年4月
4 年 10 個月
Senior Digital Marketing Campaign Planner Senior Digital Marketing Campaign Planner dentsu X · Full-timedentsu X · Full-time Jul 2015 - Mar 2020 · 4 yrs 9 mosJul 2015 - Mar 2020 · 4 yrs 9 mos Taipei City, Taiwan · On-siteTaipei City, Taiwan · On-site 【Responsibilities】 • Specialized in developing digital marketing campaigns for the beauty, FMCG, and food & beverage industries, such as the SEKKISEI, KFC, Taiwan Mobile, and ORIS. • Proven skills in competitor analysis, consumer insights, and communication strategy to increase digital buzz. 【Key achievements】 • Increased KATE eyeliner gel pencil digital buzz and raised 12.4%. brand recognition by conducting a YouTube product video. •Increased ORIS new diver watch products’ recognition in the retail store by cooperating with Taiwan local reef foundation and planning a mobile-centric interactive digital campaign. • Reached 13K consumers to redeem KAO's new facial wash product samples at the outdoor event and increased new product buzz by planning a mobile gamification soccer game on the trending FIFA World Cup.

Advertising Accounting Planner

2013年6月 - 2015年3月
1 年 10 個月
【Responsibilities】 • Integrated product endorsement with trending issues in editorials, and web landing pages, and made how-to tutorial videos. • Worked closely with beauty bloggers/influencers/KOL and instructors and made a buzz in digital campaigns, including online to offline events. 【Key achievements】 • Succeeded in recruiting 1000 people to apply for competition and raise 100% of Google search in “MACHERIE” • Pitched 8 clients and increased 177% of website impressions from the seasonal whitening project last year by planning and executing the media online campaign.

Brand Marketing Specialist

2011年7月 - 2013年5月
1 年 11 個月
【Responsibilities】 • Managed brands A&P and P&L, forecasted, stocks, and optimized brand investments and margins. • Implemented e-commerce promotion plans and events for brick-and-mortar stores to increase sales revenue. 【Key achievements】 • Raised 15% followers to get free trial and increase sales revenue 20% by partnership with cross-industry to exchange resources. • Collaborated with Hong Kong and Malaysia's startup business partners to align with the sales directions and nurture their business in the local market. • Succeeded in generating million revenue in a month through Email marketing, created lifestyle content, and telemarketing in March 2012.

學歷

Bachelor’s Degree
教育科技學系
2007 - 2011
3.5/3.5 GPA