Senior Digital Marketing Campaign Planner
Senior Digital Marketing Campaign Planner
dentsu X · Full-timedentsu X · Full-time
Jul 2015 - Mar 2020 · 4 yrs 9 mosJul 2015 - Mar 2020 · 4 yrs 9 mos
Taipei City, Taiwan · On-siteTaipei City, Taiwan · On-site
【Responsibilities】
• Specialized in developing digital marketing campaigns for the beauty, FMCG, and food & beverage industries, such as the SEKKISEI, KFC, Taiwan Mobile, and ORIS.
• Proven skills in competitor analysis, consumer insights, and communication strategy to increase digital buzz.
【Key achievements】
• Increased KATE eyeliner gel pencil digital buzz and raised 12.4%. brand recognition by conducting a YouTube product video.
•Increased ORIS new diver watch products’ recognition in the retail store by cooperating with Taiwan local reef foundation and planning a mobile-centric interactive digital campaign.
• Reached 13K consumers to redeem KAO's new facial wash product samples at the outdoor event and increased new product buzz by planning a mobile gamification soccer game on the trending FIFA World Cup.