 Business Planning: actively engaged in yearly business planning cycle, incl. finance budgeting, product pricing and gross profit simulation, and store sales/volume reforecasting to ensure alignment between business strategies and financials.  Business performance management: Performed sound business analysis to identify trends, opportunities and potential risks, and presented them to management team in an understandable and actionable manner.  Commercial acumen and business partner: leveraging knowledge of IKEA and the national market to work together with country management team, store teams, to steer the country towards growth, optimal performance and sustained long term profitability.  Business reporting and analysis: developed a complete framework of reporting, satisfying analysis needs of 6 stores and head office. Provided comprehensive financial consulting and training for Sales/Food team, including pricing impact, incremental sales etc. and enabled improvement actions in stores.  Cross function collaboration: worked cross functions and actively supported our stores in improving the customers shopping experience by preventing the occurrence of unnecessary costs.  Operation optimization: by optimizing way of working to improve efficiency and minimized unwanted damaged cost and secure product quality image to customers. Involved and drove standardization of process improvement & sharing best practice across the country.  Competence development: ensured competence development and succession planning for the Store matrix Achievements and Contributions:  Growth improvement: Collaborated with IKEA food team and implemented “Cross Merchandise” IKEA food product at home furnishing area, resulted in 20% growth in food business turnover.  PnL management: Partnered with IKEA food, achieved strong financial performance, resulted in top line and profit growth of 9% and 6% in 2018. By making good use of used/damaged/returned product, resulted in 2.17% contribution to $9,000 million home furnishing business.  Financial analysis: With cross function cooperation, decreased damaged product cost by 2.3% by analyzing root cause procedure and implemented preventive action for operation.

 Product management: in charge to launch new Co-Brand card (w/ Mazda) after letter of intent is signed and launches in four months.  Process establishment: established product launch SOP which includes process, work order, time plan, list of stakeholders, and relative necessary documentation.  Design incentive program: Designed promotion and incentive scheme for bank & car dealer channel to maximize the number of credit card issues.

 Event planning: Led a marketing project – Owner exclusive event – which is first time in Taiwan.  Market research and reporting: Market information research including automobile market, competitor product and promotion activity  Media planning: Managed and allocated on line promotion media budget to maximize exposure rate and click rate.  Sales support: Responsible for providing frontline sales of competitor product pros and cons analysis and relative information of sales talk.