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Versatile designer skilled in developing a branding strategy, conducting and interpreting user research in variable ways, and designing effective visual solutions. I am also a UX designer focused on creating intuitive interfaces that can reach a realm of empathy, harmony, and ease for users.

Courses included UX Principles, Typography & Type Composition, Mobile Web Technology, Visual Design Strategy, Web Technology, Motion Graphics.

Academy of Art University in San Francisco

French Tamkang University

Universite Lyon

UXUI designer 

Ting Yu Hsieh

安然科技有限公司

Lead designer

- Develop user manual guide in help desk based on functional feedbacks
- Redesign UI and branding strategies, delivering logo and related marketing
design for company to pitch their product success
- Deliver responsive graphical UI, worked with engineers with HTML, CSS for
product website and iterated pieces.
- Navigate content strategies with UX centric thinking, develop branding based
on business model. Redesign components and user flow to target their desired
audience
- Mediate stakeholders’ needs to discover goals of research and design for the
increase of UX metrics and the extension of product life cycle.


- Redesign landing page and its flow with UX research, content strategies based
on clarified proposals, marketing analysis, and project timeline
- Conduct UX interview, whiteboard, usability evaluation for information
architecture, site mapping, for user flows and brand based visual
- Implement responsive wireframes and prototypes based on UX and marketing
researches, key features in design system
- Project manage workflow independently with Art director and Dev team for
each submissions before iterating and launching; help to set weekly standup for design sprints based on project scope and events.


好好聽文創傳媒股份有限公司

Contract UXUI Designer

‒ Elevating interface design and iterating a systematic and empathetic user experience based on the purposes and research.
‒ Managing design workflow with design thinking, and creating user journey based on usability testing for website structures and interactions.
‒ Building brand assessment pitch and design system for the current Web/App/Product, and helping the company to stabilize the brand position in sustainable brand development.
‒ Reach the business/product goals by balancing between the purposes of products and the needs of stakeholders & users.

Freelance

UX consultant

- Collaborate with PM, CTO and development team on core projects to improve existing product’s user flows and UI for configuration.
- Design Responsive transaction review page and forms, finalize with design
system for the responsive components.
- Support iterating logo design and brand design with visual strategies
- Lead and iterate UI design based on C level’s and BD’s needs. Design
reservation UI dashboard with user flow, flowchart, design system, lean UX approaches for the company’s new MVP.


TWDD  群悅科技

Full time UXUi

‒ Developed concept for an application that promotes Jazz community to network and make friends through music interests.
‒ Conducted competitive analysis and user research, created mood board and designed app logo and visual identity.
‒ Created user personas and workflows, designed sitemap, and conducted user testing for application.

Project: Groove Group

Brand Designer

‒ Worked with design team to develop brand strategy, marketing materials, advertisements, social media and digital content.
‒ Edited footage with Adobe Premiere to create promotional videos featuring a variety of musical products.
‒ Managed communications with international clients, artists and vendors.

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