Tokie Jyun is a senior account manager at Leo Burnett Taiwan, where she helps clients solve business problems by fusing creativity, innovation, and craft brand stories. Clients include Samsung Taiwan, Netflix, Taiwan External Trade Development Council (Taitra) and Princess Cruises. Key achievements: - Developed and implemented creative ideas with Netflix PR team at MSLgroup, proposing culturally-relevant and executional ideas, inspiring production partners to develop programs that resonate among local consumers. - Work closely with ECD, copywriters and producers, managed content creation for major product launches for client Samsung as part of the brand’s overall communication campaigns, as aligned with the brand’s above-the-line, branding, digital (esp. Data-driven marketing global program), CRM comm. and social media initiatives. - Curated and implemented the Nuit Blanche Taipei x Galaxy Note8 local sustain campaign for Samsung Mobile Taiwan that designed to build up brand love. This compelling campaign provided 5000m PR Value and 200b ROI, and reach more than 300k ppl that witness this breakthrough. - A four years experience muti-creative digital designer and illustrator, work with MSLgroup team to develop website, animations, music videos, Installations, infographics for campaigns and collateral. - Visual storyteller of self-initiated art projects, exhibited works in many group exhibitions and solo exhibitions in Taiwan and aboard including Japan and LA Art Book Fair.