◆ Play a pivotal role in optimizing user journeys, conversion funnels, and marketing campaigns to drive significant growth in revenue, by analyzing web and app data. ◆ Collaborate with marketing and product teams to reach the right audiences and personalize marketing messages by identifying areas for improvement and optimization through analyzing user behaviors/profile data. ◆ Develop ETL processes from data pre-processing to visualization, to measure campaign performance, monitor traffic from different sources, and generate lists of marketing targets for marketing and product teams. ◆ Experienced business analyst in marketing, e-commerce, and telecom business. ◆ Experienced consultant with a demonstrated history of outstanding performance in the big 4 accounting firm.