•Led an impactful increase in sales revenue, achieving a 120% growth in 2016-2017 and a 70% growth in 2017-2018, primarily driven by strategic global marketing campaigns and events in the Gaming sector.
•Successfully garnered significant online engagement, reaching 94M impressions and 32M video views on YouTube, along with 80M impressions and 6.7M video views on Facebook, during a two-wave gaming campaign.
•Played a pivotal role in coordinating the sponsor program with the League of Legends (LOL) World Championship Series in Beijing in 2017, enhancing brand visibility and engagement in key gaming communities.
•Drove sales revenue growth by 120% & 70% consecutively through targeted global marketing campaigns.
•Achieved over 90M impressions and 30M video views on YouTube; 80M impressions & 7M views on Facebook.
•Managed and refined 4P & GTM plans for the gaming brand, ensuring market alignment and effective strategy execution via ATL & BTL.
•Cultivated collaboration with regional and local branches to optimize sell-in strategies.
•Developed and executed a comprehensive brand communication strategy across all platforms, including websites, marketing/sales materials, events, and videos.