• Plan, promote, and implement marketing strategies to meet objectives for mobile games, manage budgets over 1M USD in total. • Organize and launch marketing activities to increase downloads and usage of mobile games, both online and offline. • Coordinate with multiple cross-functional teams to develop and prepare promotional materials. • Analyze and report the results to top management and mobile game producers (Beijing, China).

• Campaign strategy planning on Google AdWords for over 15 mobile games, of total budget over 30K USD. • Reach 10K+ installation during a weekend, with 0.5USD per installation. • Collaborate with the IT department (located in Guangzhou, China) to discover and fix technical issues of SDK implementation.

• Assist in product testing, especially on UX, shorten the workflow while using the apps. • Communicate with both internal and external end-users, record and report their demands. • Research and analyze collected data to product manager for product improvement.

• Assist with website development and content design. • Prepare marketing proposals for sales to develop partnerships with restaurants. • Research information and data to support marketing plans.