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Joy Yu
Marketing
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Joy Yu

Marketing
台灣台中人,現於紐約大學就讀整合營銷碩士。現積極尋找遠程工作崗位,實習生、兼職或Freelancer皆可。
Plus Climate
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New York University
New York, NY, USA

Professional Background

  • Current status
    Studying
    Ready to interview
  • Profession
    Account Executive
    Marketing Operations
    Event Management
  • Fields
    AdTech / MarTech
    Public Relations
    Marketing / Communications
  • Work experience
    1-2 years (1-2 years relevant)
  • Management
    None
  • Skills
    Word
    PowerPoint
    Excel
    Photoshop
    Google Drive
    Communication
    VB.NET
    spss
    wix
  • Languages
    English
    Fluent
    Korean
    Intermediate
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Intern
    Remote Only
  • Desired positions
    marketing 相關
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

Start-up Intern

Plus Climate
Internship
Jan 2024 - Present
New York, NY, USA
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Server

Tim Hortons
Part-time
Mar 2023 - May 2023
3 mos
Shanghai, China
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Trade Marketing

Clarins China
Internship
Aug 2022 - Dec 2022
5 mos
Shanghai, China
• Penetrate new segments through use of strategic marketing initiatives. Communicate value and position to sales team and develop tools to support selling process. • Responsible for analyzing and reporting on promotion activities performed / level of spending by brand and GPL, looking for the best marketing channels for the up-coming quarter. • Start a new co-branding program between Clarins and universities in Hangzhou at the initial stage, keeping a positive ROI at 50% for the temporary podiums.
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Account Executive

Mar 2021 - Aug 2021
6 mos
Shanghai, China
• Generate relevant content and update on a daily or weekly basis to connect to social media patrons via Weibo and Wechat. Keep clients’ up-to-date on new promotional opportunities and on the progress of their current PR campaigns by monitoring media coverage. • Participated in the live-streaming of “Macao Week in Shanghai” by preparing the scrips and planning activities that gained 250k+ viewers in 3 hours. • Write and translate press releases, articles, case studies and product pieces. Cultivating relationships and liaise with influential contacts in the press and broadcast media.

早教老师

立恆私塾
Part-time
Oct 2020 - Feb 2021
5 mos
Shanghai, China
• Strengthen students’ logical thinking by teaching with props or board games. Responsible for two main classes conducted by two 4-year-old kids and five 6-year-old students.

Education

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Master’s Degree
Integrated Marketing
2023 - 2025
Description
2023 fall 即將就讀
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Bachelor of Arts (BA)
廣告學系
2019 - 2023
3.7/4 GPA
Activities and societies
1. 復旦大學台灣學生會-會長 •與學校港澳台辦公室密切聯繫,幫助復旦台生學子在學業、就業上的困難,並運營各平台粉絲專頁。 •活動經歷:上海本人台生迎新、校友分享論壇、在台新生茶會、聖誕別墅轟趴活動。 2. 新聞學院團委學生會-文藝部副部長 •微信推送編排、編列活動預算及決算,舉辦新聞學院記者節、新韻合唱團畢業歌會等活動。 3. 復旦校園電台-欄目策劃 •製作全新情感欄目「37度2」,每周進行校園採訪並編寫播音搞,確認電台的穩定進行。
Description
1. 復旦大學2021-2022年度優秀學生三等獎 2. 創意星球學院獎快客新青年workshop實戰營銷策劃案 金獎 • 選題:快克新青年2022公益策劃——冬季奧運會 3. 2019中國大學生廣告藝術節學院獎 營銷策劃類優秀獎 • 選題:城野醫生天貓超級品牌日活動推廣——LaboLabo毛孔收斂水專案