• Penetrate new segments through use of strategic marketing initiatives. Communicate value and position to sales team and develop tools to support selling process.
• Responsible for analyzing and reporting on promotion activities performed / level of spending by brand and GPL, looking for the best marketing channels for the up-coming quarter.
• Start a new co-branding program between Clarins and universities in Hangzhou at the initial stage, keeping a positive ROI at 50% for the temporary podiums.