Vicky Kung
Product Marketing and Business Development
Product Marketing Management and Business Development with 10+ years of experience in the semiconductor industry specialized in researching and analyzing potential business opportunities, building strategical marketing approaches and leading projects. Self-motivated, flexible in adaptation, and strong in cross-functional collaboration, which benefits in either working independently or as a team to facilitate progress. Looking forward to leveraging knowledge of electronic components, markets and marketing to strategize a marketing approach.
PANJIT International Inc.
University of LeedsTainan City, Taiwan
Professional Background
Current status
Employed・Ready to interview
Profession
Business Development・Marketing Strategy Planner・Data Analyst
Fields
Semiconductor・Consumer Electronics・Internet of Things (IoT)
Work experience
10-15 years (10-15 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Strategic PlanningDatabase AnalysisProduct MarketingExcel PivotPower BIGantt ProjectMarket Research and AnalysisProject ManagementGoogle AnalyticsEDMSalesforce
Languages
Chinese・Native or Bilingual
English・Native or Bilingual
French・Fluent
Japanese・Intermediate
Korean・Beginner
Highest level of education
Master
Job search preferences
Desired job type
Full time・Interested in working remotely
Desired positions
Business Development / Product Manager / Product Marketing/ Strategy Manager
Desired work locations
Tainan, 台灣
Freelance
Non-freelancer
Work Experience
Content Strategist
PANJIT International Inc.・Full-Time
October 2022 - Present6 mos
．Define content marketing objectives. ．Create and edit content according to different digital platforms. ．Leveraging product key messages and insights and SEO key words to draw website traffic, increasing organic search by 40%. ．Analyzing and tracking the strategic outcome, SEO ranking increased to 26 for SiC device (originally 56).Product Marketing
PANJIT International Inc.・Full-Time
May 2016 - October 20226 yrs6 mos
．Analyzed regional revenue through Excel Pivot and Power BI and collaborated with Product Managers to re-strategize the marketing approach, which increased 10% in gross margin. ．Analyzed competitor's products to collaborate with Product Managers on the product roadmap planning. ．Integrated cross-functional resources to drive product development projects. ．Triggered development projects by analyzing customer inputs and competitor's product, saving R&D 1/4 working hours. ．Converted the technical seminar into a global quarterly webinar and achieved an attendance rate of 93%, and a satisfaction rate of 100% ．Explored market/company status as corporate investment leverage.Marketing Project Management
PANJIT International Inc.・Full-Time
November 2013 - January 20162 yrs3 mos
．Calculated yearly discrete market TAM per application which guided a 3% growth in revenue for the upcoming year. ．Structured and organized the first domestic technical seminar that achieved a 95% attendance rate and a 100% satisfaction rate. ．Formed a sales management system which increased internal communication efficiency by 30%. ．Created and implanted a quotation system to reduce cost-check working hours by 80% and increased 5% in gross margin. ．Spearheaded the first corporate image video, and earned a 100 million NTD annual budget on videos. ．Standardized product promotion material content and format.Marketing Analyst
December 2011 - November 20132 yrs0 mos
Taipei City, Taiwan
．Accomplished 40+ customer visiting reports. ．Pitched 20 market research and analyze reports. ．Mapped application shipment with EMSs production quantities to forecast opportunities for the upcoming year. ．Surveyed regulation changes and the influences on product development.Overseas Sales Representative
July 2008 - June 20102 yrs0 mos
．Executed 100+ e-mails a day. ．Developed 2 new customers and achieved 400 thousand USD revenue for the first year. ．Monitored and tracked rolling forecast to maximize factory capacity, decrease stock value and prevent customer line shutdown. ．Trained 3 new recruits to work independently.
Education
Licenses & Certifications
TOEIC Golden Certificate
ETS
Issued October 2015 · No Expiration Date
