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Vicky Kung
Content Strategist
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Vicky Kung

Content Strategist
Experienced Product Marketing Manager and Business Development professional with over 10 years in the semiconductor industry. Skilled in researching and analyzing potential business opportunities, building strategic marketing approaches, and leading projects. Highly self-motivated, adaptable, and an expert in cross-functional collaboration. Able to work independently or as part of a team to drive progress. Leveraging extensive knowledge of electronic components, markets, and marketing to develop effective marketing strategies.
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群創光電股份有限公司 InnoLux Corporation
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University of Leeds
Tainan, Taiwan

Trình độ chuyên môn

  • Tình trạng hiện tại
    Đã có việc làm
  • Nghề nghiệp
    Phát triển kinh doanh
    Hoạch định chiến lược Marketing
    Product Manager
  • Lĩnh vực
    Chất bán dẫn
    Điện tử dân dụng
    Kết nối vạn vật
  • Kinh nghiệm làm việc
    10-15 năm (10-15 năm liên quan)
  • Kinh nghiệm quản lý
    I've had experience in managing 1-5 nhân viên
  • Kỹ năng
    Strategic Planning
    Database Analysis
    Product Marketing
    Excel Pivot
    Power BI
    Gantt Project
    Market Research and Analysis
    Project Management
    Google Analytics
    EDM
    Salesforce
  • Ngôn ngữ
    Chinese
    Bản địa hoặc song ngữ
    English
    Bản địa hoặc song ngữ
    French
    Thông thạo
    Japanese
    Trung cấp
    Korean
    Sơ cấp
  • Trình độ học vấn cao nhất
    Master

Ưu tiên tìm kiếm việc làm

  • Hình thức làm việc mong muốn
    Full-time
    Quan tâm đến làm việc từ xa
  • Vị trí làm việc mong muốn
    Business Development / Product Manager / Product Marketing/ Strategy Manager
  • Địa điểm làm việc mong muốn
    Tainan City, Taiwan
  • Freelance
    Không phải freelancer

Kinh nghiệm làm việc

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Automation Solution Marketing and Sales for Semiconductor

07/2023 - Hiện tại
.Marketing and sales promotion of Automation Solutions for the Semiconductor Field
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Content Strategist

10/2022 - 06/2023
9 mos
.Create promotional content strategies for new products (PMIC, MOSFET, SiC) tailored to the style of various online platforms and target audience, resulting in a 36% open rate in e-newsletters. .Optimized the website by creating engineer-friendly content. .Collaborated with Product Managers/FAEs to create and format product promotion materials and technical content for the website, WeChat public accounts, LinkedIn, and other channels. .Conducted research and analysis on target audience search keywords, optimized website copy, and tracked SEO rankings, achieving a significant increase in SiC product ranking from 56 to 26. .Planned and created technical promotional content for existing products on the website, enhancing product search exposure and contributing to inventory reduction efforts.
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Product Marketing

06/2016 - 10/2022
6 yrs 5 mos
.Conducted revenue analysis for products and applications utilizing Excel Pivot and Power BI, and collaborated with Product Managers to develop and implement new marketing strategies based on the insights gained. This resulted in a 10% increase in gross margin. .Assisted Product Managers in developing product roadmaps by analyzing customer product requests, competitor product parameters, potential markets, and market size. .Transformed a technical seminar into a global quarterly webinar, showcasing the company's product marketing approach, market trends, and corporate direction to a 95% attendance rate. .Conducted market trend research and analysis for new industries and electric components, such as Electric Vehicle, Panel, 5G, 3rd generation semiconductor, and AI, with reports utilized for corporate direction and investment decisions. .Served as a Pre-sales representative for IC and Automotive Tier 1 clients, as well as an Account Manager for Global OEM accounts.
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Marketing Project Management

11/2013 - 01/2016
2 yrs 3 mos
.Calculated yearly discrete market TAM per application, resulting in a 3% revenue growth projection for the upcoming year. .Structured and executed the first domestic technical seminar, achieving a 95% attendance rate and a 100% satisfaction rate. .Implemented a sales management system to improve internal communication efficiency by 30%. Extended the function by implementing a quotation system to reduce cost-check working hours by 80%. .Led the creation of the first corporate image video, securing an annual budget of 100 million NTD for video production. .Standardized product promotion material content and format to improve consistency and effectiveness.
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Marketing Analyst

12/2011 - 11/2013
2 yrs 0 mos
Taipei City, Taiwan
.Developed and presented 20 market research and analysis reports to inform product development decisions and drive business growth. .Generated 40+ customer visit reports to inform sales strategy and improve customer relationships. .Analyzed application shipment data and production quantities from EMSs to forecast opportunities for the upcoming year. .Conducted in-depth surveys on regulation changes and their impact on product development

Overseas Sales Representative

07/2008 - 06/2010
2 yrs 0 mos
.Executed 100+ e-mails a day. .Developed 2 new customers and achieved 400 thousand USD revenue for the first year. .Monitored and tracked rolling forecast to maximize factory capacity, decrease stock value and prevent customer line shutdown. .Trained 3 new recruits to work independently.

Học vấn

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Master of Arts (MA)
International Marketing Management
2010 - 2011
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Bachelor of Arts (BA)
French
2006 - 2008
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Associate’s Degree
French
2001 - 2006

Bằng cấp & Chứng chỉ

TOEIC Golden Certificate

ETS
Phát hành vào 10/2015
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