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廖雅慧
Brand Marketing Speacialist
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廖雅慧
Brand Marketing Speacialist
任職行銷工作已經8年,關於行銷各個領於包含TVC/網路廣告/實體活動/公關記者會/媒體採購/文案撰寫....已經在這8年幾乎都執行過。 活在當下是我的座右銘,對於工作,最重要的是充滿服務精神。 我在工作崗位上的第一要務就是抱持服務精神為品牌以及同事服務。
個人工作室
中國文化大學
台灣桃園市
Professional Background
Statut Actuel
Sans Emploi
Profession
Marketer
Fields
Mode
Expérience professionnelle
6 à 10 ans (6 à 10 ans pertinente)
Management
None
Skills
Word
PowerPoint
excel
輕型機車駕照、普通小型車駕照
Languages
English
・
Courant
Chinese
・
Natif ou Bilingue
Highest level of education
Bachelor
Job search preferences
Desired job type
Temps plein
・
Intéressé par le travail à distance
Desired positions
品牌行銷企劃
Lieu de travail désiré
Taipei City, Taiwan
・
Taoyuan, Taoyuan District, Taoyuan City, Taiwan
・
New Taipei City, Taiwan
Freelance
Indépendant à temps partiel
Work Experience
Freelancer
個人工作室
janv. 2019
-
déc. 2020
・
2 yrs 0 mos
商品文案撰寫 社區課程講座 服裝商品銷售 服裝商品設計&製作
品牌行銷
美科實業
avr. 2018
-
sept. 2018
・
6 mos
行銷企劃執行 公關窗口事務 品牌行銷策略擬定 異業合作洽談執行,成功與Chloe Chen完成廣告交換並露出商品
廣宣專員
匯豐汽車
févr. 2015
-
févr. 2017
・
2 yrs 1 mo
總預算5000萬年度預算爭取 行銷計畫執行 市場調查執行 活動企劃執行 製作物規劃執行 電視廣告執行 公益行銷執行,成功幫助了91所偏鄉國小,讓2,033名學童吃到健康營養的早餐,並協助52名烹煮早餐的偏鄉媽媽就業,累積捐款達1,760萬
Marketing Specialist(半年契約制)
美商新秀麗太平洋台北分公司
mars 2014
-
sept. 2014
・
7 mos
品牌網站經營 公關公司窗口 產品資料翻譯 公關活動發想&執行 產品文案撰寫 廣告投放&執行 社群媒體經營
業務企劃
PChome網路家庭
sept. 2013
-
févr. 2014
・
6 mos
網路成效操作&維護 網路文案撰寫 網路活動規劃 業務溝通協調
Senior Account Executive
博達華商廣告
juil. 2012
-
juil. 2013
・
1 yr 1 mo
服務客戶:高級洋酒/摩托車 品牌行銷策略擬定 TVC拍攝流程溝通&監督 平面拍攝作業溝通&協調 BTL製作溝通&協調 預算成本控制 客戶事務執行 客戶服務 活動提案&執行
Account Executive
先勢傳播集團-晶晶晶廣告
mai 2010
-
juin 2012
・
2 yrs 2 mos
服務客戶:美妝/食品/電子/電信/百貨公司 TVC創意腳本發想 品牌行銷策略擬定 商品企劃 TVC拍攝流程溝通&監督 平面廣告&廣編稿執行以及文案撰寫 平面拍攝作業溝通 BTL製作溝通 預算成本控制 活動執行
樓面管理(少女裝)
新光三越-南西店
oct. 2009
-
févr. 2010
・
5 mos
樓面管理 業績追蹤 客戶事務處理 活動企劃
Education
中國文化大學
Bachelor’s Degree
・
廣告學系
2005 - 2009