- Led and coordinated the Appier+ Project, driving $250k+ revenue in Q4 with 100% business retention and achieving KPI goals.
- Optimized 100+ campaigns across SEA/TW/HK markets, resulting in significant business metrics growth for clients such as Nike, Mydress, H&M, and Sendo.
- Successfully optimized MyDress HK EC campaign, increasing ROAS by 77% and decreasing CPA by 47% in 6 months through audience targeting experiments.- Led and coordinated the Appier+ Project, driving $250k+ revenue in Q4 with 100% business retention and achieving KPI goals. - Optimized 100+ campaigns across SEA/TW/HK markets, resulting in significant business metrics growth for clients such as Nike, Mydress, H&M, and Sendo. - Successfully optimized MyDress HK EC campaign, increasing ROAS by 77% and decreasing CPA by 47% in 6 months through audience targeting experiments.