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Meta Certified Media Planning Professional

LINE Ads Platform Expert

LINE Taiwan Limited

Meta Certified Media Buying Professional

Google Video Ad Certification

Google

Google Search Ads Cirtification

Google Shopping Ad Cirtification

Highly motivated and results-oriented professional with a diverse background in digital marketing and a track record of planning and optimizing digital campaigns. 

Summary of Qualifications:

- Extensive experience in digital marketing with expertise in planning and optimizing campaigns
- Proficient in Facebook Blueprint, Google Ads, and LINE Ads
- Strong knowledge of App Ad-Network affiliate marketing
- Demonstrated ability to coordinate cross-functional teams and deliver exceptional results
- Excellent communication and relationship-building skills
- Result-oriented with a focus on driving business growth and achieving goals

Planning Manager

黃薇

OMD Taiwan

Client: Apple (Marcom)
- Own regional media strategy and implementation, collaborating with LA/CN OMD and creative agency, MAL, to develop local media plans and media innovation.

- Execute global strategies and testing frameworks, while reporting results and monitoring ongoing growth tactics with locally-driven marketing solutions.

- Facilitate collaborations with cross-functional parties (OMD/MAL) including regional and global teams to ensure project success.

- Build and maintain relationships with multiple media/adtech solution partners, ensuring compliance with Apple's guidelines.

- Coach and mentor 2 talents on ad-operations, aligning workflows for the execution of complex initiatives.

Client: IKEA, Apple (Marcom)
- Developed strategic media planning and provided market insights, budget allocation suggestions, and analysis reports.

- Monitored the effectiveness of various marketing metrics to evaluate efficiency across all media channels.

- Improved internal planning workflows and structure to be more performance-oriented and enhance client relationships.

- Successfully over-delivered website visitation goal (+140% above target) within budget YoY-29% for IKEA account.

- Developed business with 60+ App inventory partners across APAC & Greater China market, closing deals with 20 new ad-network partnerships.

- Doubled key partner account spending by executing incentive package projects.

- Led cross-functional team communication and drove App install campaign business growth, achieving over 90% of the company's 2nd tier revenue goal in Q121.

- Improved App traffic quality by resolving fraud issues and negotiating quality traffic from App Ad-network partners.

Appier 沛星互動科技

Partner Assistant Manager

- Led and coordinated the Appier+ Project, driving $250k+ revenue in Q4 with 100% business retention and achieving KPI goals.

- Optimized 100+ campaigns across SEA/TW/HK markets, resulting in significant business metrics growth for clients such as Nike, Mydress, H&M, and Sendo.

- Successfully optimized MyDress HK EC campaign, increasing ROAS by 77% and decreasing CPA by 47% in 6 months through audience targeting experiments.- Led and coordinated the Appier+ Project, driving $250k+ revenue in Q4 with 100% business retention and achieving KPI goals. - Optimized 100+ campaigns across SEA/TW/HK markets, resulting in significant business metrics growth for clients such as Nike, Mydress, H&M, and Sendo. - Successfully optimized MyDress HK EC campaign, increasing ROAS by 77% and decreasing CPA by 47% in 6 months through audience targeting experiments.

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