Experienced Womans Apparel, Women Shoes and Women Bag 3 categories business, mainly in charge of
sales data analysis and online campaign plan.
Set up report format by Qlik Sense to track and analyze shop performance, campaigns effectiveness.
Took lead on Fashion Outlet project online, a campaign on homepage of application, which joined by top
brand of fashion, boosted monthly 26% growth of order and reached 1.8 million clicks after launching one
year later.
Made projection for Women Shoes and Women Bag category to capture growth opportunities and advised
key sellers for their market strategies in the first 6 months of B2B2C business online, resulting in 29%
GMV growth per month.
Built statistical report to find out promo code incentive, ensured the cost will drive the achievement,
resulting in avg. 18% growth of GMV with voucher per month within 6 months.
Defined push notification target aim criteria via consumer buying behavior analysis, achieved 15% order
rate on average.
Maintained categorys routine campaign, including layout designs, product exposure deciding, performance
tracking, and internal communications between Business Development Dept and Marketing Dept.