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余品寬 Vivian
行銷企劃
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余品寬 Vivian
行銷企劃
Hi 我是Vivian,是個積極樂觀、對行銷充滿熱情的女孩。 大學畢業前夕,很幸運的一頭栽進行銷的世界,從此像一塊海綿一樣不斷吸取各種經驗。過去曾任職於公關公司、整合行銷公司,實戰經驗包含網紅、社群、口碑行銷及活動執行等,服務客戶類型多元,從家電、飲品、節目都有參與執行,執行各項專案過程中除了要與客戶以及廠商溝通外,也須根據品牌調性提出合適的策略並隨時調整,這些經驗也使我的個性越來越彈性,更能應付專案或活動中的各種突發狀況。
王田數位整合有限公司
國立台灣藝術大學 National Taiwan University of Arts
Professional Background
Current status
Profession
Project Management
・
Strategic Planning
・
Content Creator
Fields
Marketing / Communications
・
Digital
・
Public Relations
Work experience
2-4 years (1-2 years relevant)
Management
None
Skills
Microsoft Office
Notion
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
PM、活動企劃相關、行銷企劃相關
Desired work locations
Taiwan
Freelance
Non-freelancer
Work Experience
專案執行
王田數位整合有限公司
Aug 2022
-
Present
【網紅合作洽談】根據品牌需求,評估近期網路聲量及社群數據,推薦合適的網紅人選、協助聯繫洽談、管控專案進度及追蹤後續成效 【社群粉專建置及經營】協助品牌建置粉專及後續維運,分析受眾輪廓並規劃一系列企劃,執行期間根據後台數據持續優化及調整 【口碑操作及監測】分析品牌或產品優劣勢、針對客戶需求擬定口碑方針、維持品牌正面討論度、每日監測網路聲量 【活動執行】執行表揚晚會、品牌贊助等活動 *服務客戶類型:智能家電、高級礦泉水、啤酒、電視節目、公部門、果汁、手遊
專案助理
精英公關集團-精萃亞太公關
Mar 2022
-
Jul 2022
・
5 mos
【網紅合作洽談】協助品牌聯繫網紅並溝通執行細節,管控專案時程進度及追蹤後續成效 【產品大使】拍攝前期籌備規劃及協助現場拍攝進行 【報表製作】成效數據分析、撰寫結案報告 *服務客戶類型:3C家電
社群行銷實習生
慶余實業有限公司
Sep 2021
-
Mar 2022
・
7 mos
【品牌理念發想】訂定新品牌調性及未來社群經營方向 【競品市調分析】分析競品優缺點、客戶產品競爭力分析 【設計物製作】產品照拍攝發想、品牌小卡設計 【社群經營】發想Instagram、Facebook企劃以及美編設計 *品牌類型:飲品
Education
國立台灣藝術大學 National Taiwan University of Arts
Bachelor’s Degree
・
廣播電視學系
2018 - 2022