Significant Highlights
Revenue Growth: Strong revenue growth of 70% to USD$1.1 million at the end of 2017. This very strong growth was achieved through strategically developing and implementing marketing plans and campaigns with only SGD$48K marketing budget in 2017.
Membership Enrolment Growth: Strong membership enrolment growth of 36% to 110,000+ members at the end of 2017. This high membership increase was due to introducing tailored social media strategy to the membership marketing.
Outstanding KPI: CVR 3.5%, ROI 6.7%, CPI: USD$3.2, CPL:$55
Strong Media Relationships: Vogue, GQ , Marieclaire & Businessweekly.
Spearhead media and public relationship management operations of an online dating site with 120,000+ members. Act as primary point of contact for media with responsibility to manage public relations, ensure appropriate content delivery, and maintain both Mandarin and English content on the website. Monitor, evaluate, and report sales results, online presence metrics, and performance of digital initiatives. Oversee the planning and development of marketing content and collateral, including blog posts, link bait, product and service pages, lead magnets, and social media updates. Hold concurrent responsibility for managing company’s blogs by performing keyword researches, creating article briefs, liaising with freelancers, and leading the development of content strategy. Serve as a managing editor and publisher and trained subordinates to maximize input.