Will Chiu
● User/Revenue Growth ● Paid-ad Optimization ● Campaign Strategy ● Product Positioning ● CRM model ● Data Analysis
I'm a data-driven growth marketer with 3 years of experience in agency, startup, and accelerator. I'm passionate about boosting product revenue by trying and error with multiple growth experiments. As an open-minded thinker, I learn quickly in new knowledge and always embrace new challenges. Hope to grow with your ecosystem in Web3!
集客數據行銷 Digit SparkProfessional Background
Current status
Unemployed
Profession
Growth Hacker・Marketing Operations・Digital Marketer
Fields
-
Work experience
2-4 years (2-4 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Digital MarketingGrowth MarketingProduct Marketing
Languages
English・Fluent
Highest level of education
Bachelor
Job search preferences
Desired job type
Full time・Interested in working remotely
Desired positions
-
Desired work locations
-
Freelance
-
Work Experience
Growth Marketing Manager
集客數據行銷 Digit Spark・Full-Time
December 2020 - November 20222 yrs0 mos
◎ Key Responsibility: ✔ Lead revenue growth consultant projects for 8 clients mainly from the E-commerce industry, increasing the performance by 1.5x~10x. ✔ Coordinated with stakeholders cross-level from the boss, executives, analysts, and partners to align the growth roadmap always on track. ✔ Defined the data collecting and analytics structure across multi-platform to monitor the operation performance on a daily, weekly, and monthly basis. ◎ Paid Media Strategy: Managed cross-channel media budget with NT$1,500,000+ per month in Meta, Google, and Line LAP to execute performance-based campaign strategy, seeing a 1.4x~3.5x ROAS growth on average. ◎ Campaign Strategy: Conducted the website combo-campaign strategy to manipulate the metrics of traffic, conversion rate, and AOV to maximize the gross profit performance, enhancing 1.2x~1.8x profit in 3 months on average. ◎ Product Positioning: Initiated product positioning by persona, competitor research, sales data, and A/B testing to optimize the selling points, landing page, and AD message, seeing a 1.2~1.5x conversion rate growth on average. ◎ CRM Communication: Defined the CRM model to deliver differentiated message according to each feature of segments by SMS, EDM, and [email protected], seeing a 1.96x growth of returning purchase in 4 months on best practice. ◎ Brand Awareness Campaign: Plan the marketing campaign according to our brand awareness objective. Integrated multiple marketing channels such as SEO, KOL, KOC, social media, PR, paid ads, and so on to achieve our brand goal.
Education
No education info available
