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● User/Revenue Growth ● Paid-ad Optimization ● Campaign Strategy ● Product Positioning ● CRM model ● Data Analysis 

I'm a data-driven growth marketer with 3 years of experience in agency, startup, and accelerator. I'm passionate about boosting product revenue by trying and error with multiple growth experiments. As an open-minded thinker, I learn quickly in new knowledge and always embrace new challenges. Hope to grow with your ecosystem in Web3!

Will Chiu

集客數據行銷 Digit Spark

Growth Marketing Manager

◎ Key Responsibility:
✔ Lead revenue growth consultant projects for 8 clients mainly from the E-commerce industry, increasing the performance by 1.5x~10x.
✔ Coordinated with stakeholders cross-level from the boss, executives, analysts, and partners to align the growth roadmap always on track.
✔ Defined the data collecting and analytics structure across multi-platform to monitor the operation performance on a daily, weekly, and monthly basis.

◎ Paid Media Strategy:
Managed cross-channel media budget with NT$1,500,000+ per month in Meta, Google, and Line LAP to execute performance-based campaign strategy, seeing a 1.4x~3.5x ROAS growth on average.

◎ Campaign Strategy:
Conducted the website combo-campaign strategy to manipulate the metrics of traffic, conversion rate, and AOV to maximize the gross profit performance, enhancing 1.2x~1.8x profit in 3 months on average.

◎ Product Positioning:
Initiated product positioning by persona, competitor research, sales data, and A/B testing to optimize the selling points, landing page, and AD message, seeing a 1.2~1.5x conversion rate growth on average.

◎ CRM Communication:
Defined the CRM model to deliver differentiated message according to each feature of segments by SMS, EDM, and Line@, seeing a 1.96x growth of returning purchase in 4 months on best practice.

◎ Brand Awareness Campaign:
Plan the marketing campaign according to our brand awareness objective. Integrated multiple marketing channels such as SEO, KOL, KOC, social media, PR, paid ads, and so on to achieve our brand goal.

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