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William Chan
Marketing Manager
Growth Hacker with a proven record of driving 1300% growth in the Hong Kong market and 200% in the USA market.
From intern to manager in one of Taiwan's fastest growing startups, I learned and achieved more in 3 years than I ever could imagine.
I am a data-driven, goal oriented growth hacker with 3+ years of experience in EdTech sector. Proven record of developing and executing successful marketing campaigns that drive users acquisition and revenue growth, in the local market and overseas market.
Equipped with strong technical skills in digital marketing channels and product optimization.
AmazingTalker
香港中文大學
Taipei, 台灣
Professional Background
- Current statusEmployed・Not open to opportunities
- ProfessionPerformance Marketing Manager・Marketing Development・Growth Hacker
- FieldsComputer Networking・EdTech
- Work experience2-4 years (2-4 years relevant)
- ManagementI've had experience in managing 5-10 people
- Skills
- LanguagesChinese・Native or BilingualEnglish・Professional
- Highest level of educationBachelor
Job search preferences
- Desired job typeFull-time・Interested in working remotely
- Desired positionsGrowth Hacker/ Product Manger/ Data-Driven Marketer
- Desired work locationsTaipei City, Taiwan
- FreelanceNon-freelancer
Work Experience
Marketing Manager of USA, UK, Canada, Australia
1. In charge of the new market expansion, revenue and ROI of Main English Speaking countries including USA, UK, Canada, Australia
2. Led marketing strategy, user acquisition, and end-to-end marketing campaigns
3. Managed products and digital marketing campaigns, analyze results across SEM, Facebook Ads, products performance, Youtube, Google Adwords, SEO, etc.
4. Led a team of 5+ members to execute the content creations and marketing campaigns via multiple digital channels
5. In close collaboration Product/Engineering Team on enhancements to content, landing pages and product offerings for overseas markets including USA/UK/Japan/Europe/South Korea
Achievements:
- 200% growth in monthly revenue of USA/UK/CA/AU within 10 months
- Managed a monthly budget of TWD $2.7 million with ROAS 415%
General Manager of Hong Kong
1. In charge of the revenue and ROI of Hong Kong
2. Led marketing strategy, user acquisition, and end-to-end marketing campaigns for Hong Kong
3. In close collaboration Product/Engineering/CS/Video Creation Team on enhancements to content, landing pages and product offerings
4. Led a team of 10+ members to execute digital marketing campaigns , Image& Video Content creations , KOL collaborations and Product designs.
Achievements:
• 1300% growth in monthly revenues of Hong Kong within 2 years
• Managed a monthly budget of TWD $3.3 million with ROAS 1100%
Marketing Manager of Hong Kong
1. Managed digital marketing campaigns and analyze results across SEM, Facebook Ads, products performance, Youtube, display advertising, SEO, etc.
2. Built a team of 5 members to execute digital marketing campaigns , Content Creations and SEO optimization
Digital Marketing Intern
1. Created and optimized 15+ SEO articles that ranked top 3 in Google Search Results
2. Optimized landing pages to rank top 3 in Google SERPs for high volume and strategically important keywords
Education
Bachelor of Arts (BA)