Responsible to substantial contribution to the future growth of the company. Involved in corporate marketing and business plans, researching and planning campaigns, including the delivery and results for key strategic initiative. Managed two different department with total 8 people: Strategy Marketing Team and Visual Merchandising Department.
● Develop a marketing team to implement strategy & delivering on objectives.
● Constantly improving business development activities.
● Develop partnerships & relationships with third parties to meet strategic objectives.
● Setting the scope, implementation, management & review of marketing campaigns.
● Responsible to conceptualize and implement overall creative visual merchandising strategy (print media, digital media, mall decor and etc).
● Monitor and reporting to senior managers on the effectiveness of strategies or campaigns.
● Assist on budget setting and control, including measurement and return on investment.
AWARDS & ACHIEVEMENTS
1. Guinness World Records - The Largest Vending Machine (2013)
2. Global Brands Magazine Awards 2018 – The Best Shopping Mall of The Year
3. CMO Asia Awards – Most Admired Marketing Campaign of The Year (2014)
4. CMO Asia Awards – Most Admired Shopping Mall of The Year (2014)
5. The Malaysia Book of Records – The First Ames Room & The First Gamers’ Vault (2014)