李昇傑 William Lee Sin Keat
Strategic Marketing Manager
Passionate marketer with 9+ year of working experience effectively managing and supporting marketing project from conception to completion. My extensive background in business development, marketing, digital marketing analytics, creative design, event planning and project management gives me the advantage to be able to have my hands in multiple cookie jars. Can relate well with people at all levels and has the flexibility of working well as part of a team or individually.
Right now, I’m keen to have a new fresh start and join a company where hard work, loyalty and results are recognized and appreciated.
過去的 9年工作經驗，我都專注於行銷,市場開發和廣告業務開發的行業。在2013-2019年，我在一間馬來西亞的知名百貨商場擔任策劃與創意部的經理，由市場調查，規劃到執行方面我都有相關經驗。強項包括了項目/專案管理，策略規劃，市場調查與數據分析，網路媒體廣告操作及優化，樹立品牌，活動管理與執行和創意/設計方向。
在職的這些年裡，策劃過的專案也得到過幾項獎項和記錄:-
1. 健力士世界記錄-最大的扭蛋機 (2013)
2. Global Brands Magazine Awards 2018 – The Best Shopping Mall of The Year
3. CMO Asia Awards – Most Admired Marketing Campaign of The Year – 2014
4. CMO Asia Awards – Most Admired Shopping Mall of The Year – 2014
5. The Malaysia Book of Records – The First Ames Room & The First Gamers’ Vault -2014
您也可以在我的履歷和作品附件裡知道我的專業技能。如需我的解釋或了解更多，請通知我。
或許我沒有在台灣工作的經驗，但我相信以我以往的工作經驗和專業基礎知識，我可以很快的學會並且回報給公司。我不介意由低做起，只求一個機會。
我現在人還居住在馬來西亞並且在現在的情況下比較難申請”來臺尋職簽證”。 希望您可以考慮使用遠端面試了解我的工作經驗和能力。
如果貴公司願意聘請我,我會想盡辦法的協助申請有關的工作簽證。其他的居留證，機票，隔離，和尋找住宿方面我會盡快和自行解決。
希望貴公司可以考慮我的求職申請，給我一個機會。
感謝您的時間
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Liverpool John Moores University
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
专业背景
- 目前状态就职中
- 专业市场行销企划
- 产业
- 工作年资6 到 10 年 (1 到 2 年相关工作经验)
- 管理经历
- 技能
- 语言能力English・专业Chinese・母语或双语Malay・进阶
- 最高学历大学
求职偏好
- 预期工作模式全职・对远端工作有兴趣
- 希望获得的职位Assistant Manager
- 期望的工作地点Taipei, Taiwan・New Taipei City, Taiwan
- 接案服务不提供接案服务
工作经验
Trade Marketing cum E-Commerce Manager
Trade Marketing:
Develop and execution the Trade Marketing Plan in line with international sales and marketing objectives and managing the Trade Marketing budget.
● Drive incoming leads to the organization by implementation of multi-channel trade marketing campaigns such as international expos, POSMs, conducts surveys to better pinpoint potential markets for products in the retail sector.
● Evaluate various marketing strategies to better understand areas where improvement can be made.
● Create trade marketing plans and proposals to support commercial team in different market.
● Manage digital marketing and data analysis (Google Analytics, Facebook Pixel Analysis and etc) reporting and all related process.
● Main liaison to handle agencies and partners to drive and deliver effective marketing programs mapped to our brand and objective.
● Assist on budget setting and control, including measurement and return on investment.
Marketing & Operations Manager
Responsible for initiating a marketing strategy that embraces all aspects of digital, social, creative design to drive incoming leads to the organization. Lead a team of 11 people inclusive of UI/UX, Digital Marketing, Creative Design, and R&D.
● Implementation of multi-channel marketing campaign.
● Create marketing plans and proposals to support business development team.
● Manage digital marketing and data analysis (Google Analytics, Facebook Pixel Analysis and etc) reporting and all related process.
● Main liaison to handle agencies and partners to drive and deliver effective marketing programs mapped to our brand and objective.
● Assist on budget setting and control, including measurement and return on investment.
App & Website: www.mylis.my/app/fhw3la/
Strategic Marketing Manager
Responsible to substantial contribution to the future growth of the company. Involved in corporate marketing and business plans, researching and planning campaigns, including the delivery and results for key strategic initiative. Managed two different department with total 8 people: Strategy Marketing Team and Visual Merchandising Department.
● Develop a marketing team to implement strategy & delivering on objectives.
● Constantly improving business development activities.
● Develop partnerships & relationships with third parties to meet strategic objectives.
● Setting the scope, implementation, management & review of marketing campaigns.
● Responsible to conceptualize and implement overall creative visual merchandising strategy (print media, digital media, mall decor and etc).
● Monitor and reporting to senior managers on the effectiveness of strategies or campaigns.
● Assist on budget setting and control, including measurement and return on investment.
AWARDS & ACHIEVEMENTS
1. Guinness World Records - The Largest Vending Machine (2013)
2. Global Brands Magazine Awards 2018 – The Best Shopping Mall of The Year
3. CMO Asia Awards – Most Admired Marketing Campaign of The Year (2014)
4. CMO Asia Awards – Most Admired Shopping Mall of The Year (2014)
5. The Malaysia Book of Records – The First Ames Room & The First Gamers’ Vault (2014)
学历
Bachelor of Arts (BA)
・
Mass Communications简介
With Honours, Class II, Division II
Associate’s Degree
・
Advanced Diploma in Mass Communications, Advertising简介
With Merit