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呂安文 Winnie Lu
Marketing Manager at Swingvy
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呂安文 Winnie Lu

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Marketing Manager at Swingvy
Content& Digital Marketing/ Community Management/ Branding with 5+ years of experience in the fast-growing internet, mobile app, e-commerce, blockchain, and Saas industry, demonstrating on proven ability in creative marketing strategy and effective collaboration with diverse groups.
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Swingvy
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National Chiao Tung University
Taipei City, Taiwan

Professional Background

  • Current status
    Employed
    Open to opportunities
  • Profession
    Content Marketer
    Copywriter
    Digital Marketer
  • Fields
    Information Services
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Word
    Excel
    PowerPoint
    Photoshop
    Google Drive
    Event Planning
    Illustrator
    Digital Marketing
    Social Media Marketing
    Content Marketing
    Premiere
    Google Analytics
    Google AdWords
    Japanese
    English
    English Translation
    Japanese Culture
    Word Of Mouth Marketing
    Community
  • Languages
    English
    Professional
    Japanese
    Fluent
    Chinese
    Native or Bilingual
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    SEO Manager, Content Manager, Digital Marketing Manager
  • Desired work locations
    Taipei, Taiwan
    New Taipei City, Taiwan
  • Freelance
    Part-time freelancer

Work Experience

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Marketing Manager

Feb 2022 - Present
Taipei City, Taiwan
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Global Community Manager

Jun 2021 - Dec 2021
7 mos
Zhongzheng District, Taipei City, Taiwan 100
- Community Management: Strategically planned campaigns to foster a robust and engaged community, resulting in a remarkable 160% increase in active Telegram members and welcoming approximately 1k new members to the Discord server within a week. - Content Marketing: Devised effective content strategies to engage the crypto community, while efficiently coordinating team members to create content for events, product pages, blog posts, and social media. Achieved a notable 25% increase in average blog post views, a substantial 600% growth in Instagram followers, and gained 6k Twitter followers in just 3 weeks. - Influencers Collaboration: Successfully orchestrated and executed 10+ crypto-influencer campaigns, effectively managing influencers from various parts of the world. - Media Relationship: Initiated and delivered over 10 press releases in an organized and timely manner to reach all media outlets.
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Marketing Communications Manager

Mar 2019 - Jun 2021
2 yrs 4 mos
Taipei City, Taiwan
- SEO and Copywriting: Analyzed the data, optimized targets, and achieved a 153% increase in organic visitors within six months while maintaining most product pages on Page 1. Consistently met monthly KPIs. (Organic visitors include those from Google organic search and other search engines.) - Content Optimization: Strategized monthly and quarterly content plans, analyzed and predicted outcomes, resulting in a significant 200% increase in email open rate and a 239% increase in LINE channel conversion rate within a year. - Crowdfunding Campaign Management: Successfully executed several campaigns in TW, establishing SOPs, content templates, and design templates from scratch. Increased the average campaign revenue by approximately 84% - 312% and enhanced work efficiency, saving 25% of working hours per colleague. - Influencers Collaboration: Developed monthly and quarterly plans, overseeing 30+ influencers, and fostering new collaborations that contributed an additional 10% in revenue every month. - UI/UX Optimization: Designed and streamlined website flow, reducing the bounce rate from around 85% to 75%. Improved add-to-cart rate and conversion rate by 78%. - User Data Analysis: Analyzed user behavior and purchase journey, optimized targets and content, and assisted BD and sourcing teams in planning effective business strategies.
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PR Assistant Manager

Aug 2018 - Mar 2019
8 mos
Taipei City, Taiwan
- Organic Marketing: Analyzed data, optimized targets, and achieved a 200% increase in organic installs and a 150% increase in subscriptions within six months. Consistently met monthly KPIs. (Organic includes fan page, EDM, in-app push.) - Content Marketing: Strategized monthly and quarterly content plans. Analyzed and predicted outcomes while making real-time optimizations. >> Influencers Collaboration: Collaborated with multiple influencers monthly, achieving an average ROAS of 5. >> Forums Seeding: Well-versed in TW forums, consistently creating word-of-mouth posts to maintain volume and increase daily installs by an average of 18%. - Media Relationships: Co-hosted the media luncheon for Heder, with 12 media attendees and 20 coverage pieces after the event, resulting in 2.5M media value.
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Social Media Management

Aug 2017 - Mar 2019
1 yr 8 mos
Taipei City, Taiwan
Social media strategy planning and execution: - Fanpage follower grow 225%, and average reaching rate of every post is over 12%, which is 3 times tiger than most fanpage in TW. - Graphic design, and video production. 1. Pictures post on Fanpage 2. Videos of Speed-interview 3. Banners.
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PR& Marketing Assistant

Jun 2017 - Aug 2018
1 yr 3 mos
Taipei City, Taiwan
- Content Marketing: Strategize monthly and quarterly strategic content. Analyze and predict results while making real-time optimizations. >> Influencers Collaboration: Engage with multiple influencers every month, with an average ROAS reaching 3.8. >> Forums Seeding: Well-acquainted with TW forums. Consistently create word-of-mouth posts to maintain volume and increase daily installs by an average of 22%. - Media Relationships: Co-hosted the media luncheon. 25 media attended, resulting in 30 coverage pieces after the event, with a media value of 5M.

Marketing Intern

Oct 2016 - Apr 2017
7 mos
Taipei City, Taiwan
- Fanpage content:Collecting and sharing trending pet video with attractive description, which made the reach rate increased by 20%. - eDM (graphic design and copy write):Average unique open rate is 7%. - Homemade tutorial video:The overall views are 8 times than other video in fanpage.

Education

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Bachelor’s Degree
Communication and Technology Department
2013 - 2017