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翁武媖
品牌行銷專員 @ KPMG安侯建業聯合會計師事務所
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翁武媖
品牌行銷專員 @ KPMG安侯建業聯合會計師事務所
傾聽者。倡議者。 人人都有活得更好的權利。
KPMG安侯建業聯合會計師事務所
政治大學
台灣新北市板橋區新北市
Professional Background
Current status
Employed
・
Open to opportunities
Profession
Marketing Strategy Planner
・
Reporter
・
Brand Marketer
Fields
Consumer Electronics
・
Selective Distribution
・
Accounting
Work experience
6-10 years (4-6 years relevant)
Management
None
Skills
excel
microsoft office
photoshop
english
Word
PowerPoint
Illustrator
Languages
English
・
Fluent
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
行銷管理
Desired work locations
Freelance
Part-time freelancer
Work Experience
品牌行銷專員
KPMG安侯建業聯合會計師事務所
・
Full-time
Jun 2022
-
Present
Taipei City, Taiwan
◆對外進修課程規劃與執行 | 舉辦稅務、會計財務、經營管理、ESG、法律等各種專業進修課程。 | 課程績效追蹤、預算控管與行銷效益分析 ◆辦理企業內部教育訓練課程 | 接洽及安排媒合內部講師 | 內訓堂數從4堂提升至12堂,收入提升70% ◆活動行銷支援 | 擔任司儀、接待、現場執行
文字工作者
自營工作室
・
Freelance
Jul 2021
-
Jun 2022
・
1 yr 0 mos
◆新聞稿撰寫 | 企業新聞稿發布—家樂福 ◆採訪接案 | 專訪—何英圻(91APP)/曾薰儀(露天拍賣)/吳聰敏(台大經濟)/陳政興(均豪) | 整理改寫—經濟部工研院科技專案成果會刊
業務主任
台灣飛利浦照明股份有限公司
・
Full-time
Dec 2016
-
Jan 2020
・
3 yrs 2 mos
◆ 業務跟單追蹤 業績目標達成 | 負責管理燈飾店通路,推廣產品(居家燈飾/智能居家系統Philips hue) | 設計師與業主端專案追蹤執行 | 全程掌握供貨需求調度 | 達成全台29家簽約客戶獨立店 ◆ 客戶關係維持。客訴處理。產品調度 ◆ 產品(智能居家系統Philips hue)教育訓練 | 從輔銷物到改裝店頭陳列,進度掌控 | 店頭人員產品與輔銷話術教育訓練 (公司於2018更名為昕諾飛)
產品行銷
台灣飛利浦照明股份有限公司
Feb 2014
-
Nov 2016
・
2 yrs 10 mos
2014加入飛利浦照明,協助行銷部各項市場溝通事項,2015/7開始負責居家燈飾相關產品行銷,從蒐集市場資訊至產品生命週期內所有的行銷推廣及業績追蹤。 期間促成飛利浦照明與主要賣場經銷商costco的合作(檯燈),全年居家業績成長4.5%
數位採訪編輯
奇裔數位
Sep 2011
-
Apr 2013
・
1 yr 8 mos
流行線上社群Ustyle.com企畫編輯,主要負責美容美妝生活線上專題撰寫。2012/7內轉社群行銷。 ◆ 網站行銷 | 規劃行銷活動網站、電子報、EDM及各種宣傳文案的設計、製作 | 網路流量追蹤與分析 | 品牌異業合作規劃與執行 ◆ 社群經營 | 負責社群日常運營、維護及管理,提升社群活躍度 | 社群活動規劃執行及成效追蹤 ◆ 網站管理 | 管理網站營運,會員關係管理
網站編輯行銷企劃
檸檬樹出版有限公司
Jun 2008
-
Aug 2011
・
3 yrs 3 mos
負責日本流行時尚雜誌Ray的網站編輯管理&行銷,包括網站管理、客服、行銷活動發想、社群管理、網站內容/廣告彙編&更新。
Education
政治大學
Bachelor’s Degree
・
新聞學系, 心理學系
2003 - 2007
Activities and societies
學生自治社團 數位平台 優秀助理
Description
主修網路與多媒體學程,實習報紙大學報優秀記者