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Didatour is an italian school-trip operator and a branch of La Fabbrica, an internationally operating communication agency. This Market Research aim at to set up an efficient movie distribution network for the italian schooling sector.


Market Research Project

Video Producer / Content Creator / Market Researcher

Yannru Lin (Jamie)

Technology Management graduate with 2 years proven interdisciplinary project management, 1 year digital marketing product operation & 1 year video production experience. Related field: Media, Technology, Pharmaceutical, Design, Culture. Passionate about learning, thinking & challenging myself. Aim to become part of the change that makes a better world!

Bocconi University

Major: Service Design / User Innovation  / Qualitative Research

National ChengChi University

三乘影像事務所

專案製片

As a Project Producer, I co-organized & executed clients’ TV/Online commercial shooting project from pre-production to post-production.
(Budget size approx. 600-2,000 thousand NTD)

2021.02-09 Project Producer
• Royal Salute 21ys Whiskey Online Commercial 30s
https://fb.watch/b1WDhLm7DE/
• Taipei Railway Museum Documentary Project 
https://youtu.be/Io4uXMjp_4s
https://youtu.be/x9-625dX7Ms
https://youtu.be/myQUIuCFUCg

2020.12-2021.01 Line Producer
• Abbott Ensure Online Commercial 90s
https://youtu.be/QF6NFkEly-0
• Home Mountain x LWS Architect Brand Commercial
https://youtu.be/F5RzbdA7_5c
• Ballantine's 17 yrs Online Commercial 50s
https://fb.watch/b1WN68k6UA/

2020.10-2020.11 Production Assistant
• Let’s Café Winter Selection TVC 30s
https://fb.watch/buK3M9t8O_/
• Let's Cafe x GHA 57 (Golden Horse Awards) TVC 30s
https://fb.watch/b1WJu4dUNN/


台灣台北市

1. Motivated LINE POINTS Ads product operation in Taiwan market & transnational operation process excellence with KR/JP product team.

2. Executed multi Ads campaign projects for clients (30~50/per month, 16 million revenue in monthly average).

3. Redesigned end to end operation process with KR/JP product team (improved 25% service efficiency until 2020 Q1).


LINE Taiwan Limited

LINE Ads Specialist 

1. Co-worked with 4 european research members to set up an market research project including benchmarking, statistical analysis, qualitative interviews.

2. Analyzed & generated a pilot solution to efficient movie distribution network for the italian schooling sector.


Didatour, Gruppo La Fabbrica

External Marketing Consultant (Internship)

1. Initiated the four-month pilot study with Foremost Medical Consulting co. (the strategic cooperation partner)

2. Handled the field research in 6 clinics (key accounts) to get first hand insights from doctors, nurses, health care teachers, experts.

3. Summarzied the pain points & blind spots in asthma medicine channel's services.

AstraZeneca

Assistant Project Manager (Internship)

1. Co-worked with Digital Media Innovation Centre to explore and design entertainment OTT's user experience.

2. Led the user experience study, created 3 types of persona, generated 5 user-centric design principles. 

3. Developed my master thesis "Blind spot in design: the neglect of user’s pain points in service innovation" https://hdl.handle.net/11296/799ezq

Sanlih E-TV

User Experience Researcher (Internship)

1. Organized the execution plan for "Adversary innovation Research Project conducted by MOST(Ministry of Science & Technology)".

2. Arranged the 7 days in-depth overseas interview to report service design stories in Hospitality Industry, such as organized Hoshino Resort case study, contacted interviewer, report data collected & generated video contents.

3. Research finding published on:
Managertoday No.161 https://www.managertoday.com.tw/columns/view/55989

Chinatimes【Prof. Hsiao, Ruey-lin's Column】
https://www.chinatimes.com/realtimenews/20160908003150-260410?chdtv
https://www.chinatimes.com/realtimenews/20161014002098-260410?chdtv
https://www.chinatimes.com/realtimenews/20160916001078-260410?chdtv
https://www.chinatimes.com/realtimenews/20160925000742-260410?chdtv
https://www.chinatimes.com/realtimenews/20160924000012-260410?chdtv

Video report https://www.youtube.com/watch?v=sxPT3HvcmqQ&t=2s

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