- Assisted with and executed branding/digital/social plans to consolidate the brand's leading position and product awareness through creative campaigns(TVC, KV, installation, campaign sites, social media, influencers, etc)
- Built and leveraged relationships with influencers in support of campaigns
- Managed and created social content on client's social platforms to deliver the brand's tone and manner, as well as analyzed social key metrics and competitors' performance to optimize social strategies
- Served as the point of contact for clients, influencers, third parties, and other internal/external functions