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Bui Thao Yen
Marketing Executive @ Icetea Labs
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Bui Thao Yen

Marketing Executive @ Icetea Labs
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Icetea Labs
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Đại học Thương Mại

Professional Background

  • Current status
    Employed
  • Profession
    Community / Social Media
    Content Marketer
    Marketing Strategy Planner
  • Fields
    Blockchain
    Marketing / Communications
    Design
  • Work experience
    4-6 years (2-4 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Photoshop
    Microsoft Office
    Video Editing
    Figma
  • Languages
    Vietnamese
    Native or Bilingual
    English
    Intermediate
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Content Creator
  • Desired work locations
    Hanoi, Vietnam
  • Freelance
    Non-freelancer

Work Experience

Marketing Executive

Icetea Labs
Full-time
Jul 2022 - Present
Hanoi, Vietnam
- Develop strategic marketing plans and implement effective advertising/communication campaigns. - Design media publications and manage social fanpage, organize campaigns and events on fanpage. - Earn trust and respect from superiors and colleagues (*) Outline easy-to-follow creative plan and timeline - Research trends, catch trends, learn how social media works, algorithms over time - Make creative checklists - Producing creative ideas - Directly as VJ for the project. Shoot, edit tiktok videos according to the plan. - Strategize on how TikTok can amplify ongoing marketing efforts and campaigns. Conceptualize, design, create, edit, and distribute visual content in various forms on TikTok. - Evaluate and measure performance to optimize. (*) Achievements: - Build a community tiktok channel with 5000 follwers in just the first 2 weeks of launch. - Streamline the content development process, cutting production time by 40%.

Graphic Designer

Jul 2020 - Jun 2022
2 yrs 0 mos
Hanoi, Vietnam
- Creatively design printing products according to the needs of the US and EU markets with available ideas. - Product design 2D, 3D - Make product mockups, coordinate with the creative department in the company to design samples according to customers' requirements. - Design media publications to promote products.

Content Creator

Jul 2019 - Jun 2020
1 yr 0 mos
Hanoi, Vietnam
- Researching markets and E-commerce industries in the world to analyze target customers, come up with ideas for products that satisfy their needs (customers from Europe and America); - Work with design and marketing department to perfect products + promote on company's marketing channels; - Make reports, analysis on business, customer feedback, new needs of customers to improve work performance, improve product quality; - Manage and implement work processes in the team to ensure work efficiency; - Provide timely and accurate reports based on company standards; - Building team spirit within the department; - Solve difficulties, problems and situations arising at work.

E-commerce Marketing

Jun 2018 - Apr 2019
11 mos
Hanoi, Vietnam
- Recruiting and training new employees. - Deploy ideas and build an e-commerce booth for the shop when e-commerce is still a new market in Vietnam. Manage and build shop's booth on channels like Shopee, Lazada, Sendo. *Achievement: - Build 5 favorite shopee stores with monthly revenue of 100,000,000/shop

SEO Marketing Intern

Sep 2017 - May 2018
9 mos
Hanoi, Vietnam
- Write SEO-friendly content that engages the reader and ranks well in search engines - Understand and utilize keyword research to produce content accordingly - Conduct research on assigned topics to ensure all information is accurate and up-to-date - Optimize existing content to improve organic traffic and search ranking - Monitor web analytics to track progress and identify areas for improvement - Assist with other tasks as needed, such as creating reports, conducting competitor analysis, and managing projects. - Leader of content team part time *Achievement: - Ensure the schedule of the project volume according to the plan that the Project Leader has built. - Top 2 Google search.

Education

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Bachelor’s Degree
2017 - 2022