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Yi-Ling Ke
Product manager
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Yi-Ling Ke

Product manager
With over 10 years of experience as a product manager, expertise including SAAS and network companies, and knowledge of managing software development across devices, also knowledgeable in user metrics analysis, A/B testing, and user studies since graduate school. With strong communication, able to communicate with eastern and western cultures with people in different regions helping to complete a relatively big project. Passionate of creating products with breakthrough user experience changing users lives like invention of Apple iPod and smartphone, providing intuitive, smooth and pleasant experience. Track record on user experience design of increasing product usage by 30% after launch for 1 month, and improving product usage already online by 68% during off season.
Yahoo Search, Yahoo
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國立台灣大學(National Taiwan University)
Taiwan

Professional Background

  • Current status
  • Profession
    Project / Product Management
    Project Manager
    Service Planner
  • Fields
    SaaS / Cloud Services
    Software
    Information Services
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    None
  • Skills
    SQL
    HTML/CSS
    Sketch
    Axure RP
  • Languages
    English
    Professional
    Japanese
    Intermediate
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Co-Lead of Women's Inclusion Network
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

Product Manager

Dec 2017 - Jun 2022
4 yrs 7 mos
Ownership of Yahoo Search and search features in Homepage, News, Finance, TV of Asia and Europe markets. Responsible for Yahoo Search SDK to provide compelling search features to partners. In charge of Dictionary and the nearby services search in Map. ❏ Promoted voice search by loyalty program, which led to a 30% daily search users growth and 19% revenue growth on App. ❏ Designed the intent detection and the trigger scheme for the flight booking search for Asia market to increase revenue by 2.5%, and it went online globally because of this success. ❏ Designed a trending search module for off-season which increased search volume by 68% during the Chinese New Year. ❏ Design Yahoo map integrated with food delivery and restaurant reservation services, using voice as main search entry thus create an convenient mobile search scenario, which increase map CTR by 12% meaning better user engagement. ❏ Extend Yahoo map service integrated with E-commerce services and brands/stores promotion campaign, combining offline and online commerce seamlessly, also provide users comprehensive membership services and better recommend the right merchandise for consumers. Overall, create commerce imrpression by 3% and search PV by 1%.

Product Manager

May 2014 - Nov 2017
3 yrs 7 mos
❏ Constructed public ebook online service with the largest collection in Taiwan's public libraries. Prior to this, the readers of public libraries had had the same way of borrowing digital media as physical books. ❏ Learned from interviews that the visually impaired adjust the sound speed consistently while listening to audio, so I designed a mechanism for adjusting the sound speed of the reader to fit their familiar way. ❏ Designed a library inventory app using bluetooth to replace bulky equipment by a single mobile device innovating the librarians' journey of inventory collections.

Education

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Master of Arts (MA)
Library and Information Science
2009 - 2013
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Bachelor of Arts (BA)
Library and Information Science
2005 - 2009