Avatar of 陳怡彣.
陳怡彣
網站行銷企劃、行銷企劃人員、行銷企劃助理、廣告文案/企劃、文編/校對/文字工作者
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陳怡彣

網站行銷企劃、行銷企劃人員、行銷企劃助理、廣告文案/企劃、文編/校對/文字工作者
✔ 各類文案撰寫、客群分析及報表產出 ✔ Facebook / Instagram / Line@ 社群操作 ✔ Google Ads / Facebook廣告 / Line LAP 數位投放 ✔ 發想各式企劃 / 銷售頁 / 腳本、創意規劃與編輯 ✔ 創造與維持互動、讓品牌聲量持續成長 ✔ 客戶服務工作及客戶關係之維護
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宇宙數位科技
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國立高雄第一科技大學
台灣台中市

Professional Background

  • Current status
    Unemployed
    Ready to interview
  • Profession
    Digital Marketer
    Community / Social Media
    Brand Marketer
  • Fields
    Digital
    AdTech / MarTech
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Word
    PowerPoint
    Excel
    Google Drive
    Google Analytics
    Google AdWords
    Google Trends
    中文打字50~75
    英文打字30~45
  • Languages
    English
    Intermediate
    German
    Beginner
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    皆不設限
  • Desired work locations
    Taichung City, Taiwan
  • Freelance
    Part-time freelancer

Work Experience

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廣告投放優化師

Jul 2022 - Apr 2024
1 yr 10 mos
1. 依據廣告策略方向進行廣告投放。 2. 分析廣告投放效益數據,即時做出反饋與調整。 3. 規劃廣告投放策略、預算配置,依據行銷漏斗進行分眾規畫與執行。 4. 具備數字分析能力,隨時監控並優化廣告。
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數位社群行銷專員

Feb 2021 - Jun 2022
1 yr 5 mos
1.數位行銷廣告投放及追蹤成效,擴大品牌知名度。 2.研究與開拓新的廣告投放管道/模式。 3.網路平台定期發文及提升粉絲活躍度。 4.關注社群內成員交流內容並即時給予協助。 5.檔期活動發想。
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數位行銷企劃人員

Dec 2019 - Jan 2021
1 yr 2 mos
1.針對網路行銷活動,在各大網路平台進行關鍵字投放之操作及廣告內容審核,以提升網站流量、會員數、會員購買力、產品銷售量。 2.發想、撰寫、彙編客戶之宣傳文案。 3.平面出版品基本資料維護,
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網路行銷策略人員

Mar 2018 - Sep 2019
1 yr 7 mos
1.協助發展、規劃、執行、改進行銷策略及計劃之工作。 2.提供客戶服務工作及客戶關係之維護。 3.每日處理訂單排程後包裝出貨。 4.整理倉庫使貨品放置整齊並管理貨品數量。
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數學老師

Jul 2015 - Feb 2018
2 yrs 8 mos
1.從事教案設計及執行教學相關活動。 2.負責教導學生數學相關知識,評鑑其學習成果,並解決學生的疑惑。

Education

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Bachelor of Business Administration (BBA)
運籌管理
2010 - 2014
Activities and societies
國立高雄第一科技大學 運籌管理系 系學會|公關組組長 2012/9~2013/6 國立高雄第一科技大學 THE ONE 吉他社|美宣組組長 2012/9 ~ 2013/6
Description
您好,我是陳怡彣。 【工作經驗】 大學畢業後的第一份工作為升學補習班老師,因對數位行銷領域非常有熱忱,爾後擔任多媒體行銷專員、數位社群行銷專員、廣告投放優化師,從行銷工作中我也學習到優化自己的分析能力、邏輯性思考,及增強對數據的洞察敏銳度。 【實戰能力】 由於過去在數媒平台管理、行銷企劃、撰寫SEO知識性文章皆有實戰經驗,也累積了關於廣告投放、數據分析、總結報表的能力,並與團隊中解決了文案產出、內容優化的問題。因此想實現持續運用這些能力,並向多方前輩學習,更加提升自己的靈活度。目前對於社群平台行銷、媒體企劃、關鍵字廣告、電子商務、網路企劃,繼續進修、嘗試經營個人平台、與客戶接洽,每一次的職務對我而言都是全新的開始,也藉由各項職務學習到如何與人溝通及培養的責任感。 【進修提升】 同時在這世代中,英語更是重要,因此我在多益考試獲得790分的成績,不間斷地在精進自身的英語能力,也對各方面的專業知識都非常樂於吸收,並不侷限於大學本科系之所學。我熱愛嘗試新事物,並樂於接受來自工作的任何挑戰,在學期間與就業工作雖是不同領域,但各種面向的碰撞,讓我培養出以多元思維發現問題本質的「職場力」,希望未來能持續做個延展性強的員工,以專業為公司效力,謝謝。 最後,感謝您的撥冗閱讀。 —————————— Hello, I am Yi-Wen Chen. 【Work Experience】 After graduating from university, my first job was as a tutor at a cram school. However, due to my passion for digital marketing, I later worked as a marketing personnel for a wholesale auto wiper company, a multimedia marketing specialist, and a digital community marketing specialist. Through my marketing work, I have learned to optimize my analytical skills, logical thinking, and increase my sensitivity to data insights. 【Solid Skills】 As I have practical experience in managing digital media platforms, marketing planning, and writing SEO articles, I have also accumulated skills in advertising delivery, data analysis, and summary reporting. I have also worked with my team to solve problems with copywriting and content optimization. Therefore, I would like to continue using these skills and learn from experienced professionals to further enhance my flexibility. I am currently interested in continuing my education in social media platform marketing, media planning, keyword advertising, ecommerce, and internet planning. I am also trying to manage my own personal platform and contact customers. Each job is a new beginning for me, and I have learned how to communicate with people and cultivate a sense of responsibility through various job positions. 【Continuing Advancement】 In this day and age, English is even more important. Therefore, I obtained a score of 790 on the TOEIC exam and have continuously improved my English abilities. I am also enthusiastic about absorbing professional knowledge from various fields, not limited to my undergraduate major. I love trying new things and am willing to accept any challenges from my work. Although my studies and employment have been in different fields, the collision of various aspects has allowed me to develop a "workplace power" to discover the essence of problems through diverse thinking. I hope to continue to be an employee with strong adaptability and serve the company with professionalism . Thanks for your patience to read my autobiography.

Licenses & Certifications

Google購物廣告認證

Google
Expires Apr 2024

Google影音認證

Google
Expires Apr 2024

Google應用程式廣告認證

Google
Expires Apr 2024

Google搜尋廣告認證

Google
Expires Apr 2024

Google Analytics 分析

Google
Expires Apr 2024

Google評估認證

Google
Expires Apr 2024

Google 數位人才認證

Google
Expires Apr 2024

Google多媒體廣告認證

Google
Expires Apr 2024

TOEIC 790分

台灣忠欣
Issued Feb 2020
No Expiration Date