Bachelor of Business Administration (BBA)・
運籌管理 2010 - 2014
Activities and societies
國立高雄第一科技大學
運籌管理系 系學會|公關組組長
2012/9~2013/6
國立高雄第一科技大學
THE ONE 吉他社|美宣組組長
2012/9 ~ 2013/6
Description
您好,我是陳怡彣。
【工作經驗】
大學畢業後的第一份工作為升學補習班老師,因對數位行銷領域非常有熱忱,爾後擔任多媒體行銷專員、數位社群行銷專員、廣告投放優化師,從行銷工作中我也學習到優化自己的分析能力、邏輯性思考,及增強對數據的洞察敏銳度。
【實戰能力】
由於過去在數媒平台管理、行銷企劃、撰寫SEO知識性文章皆有實戰經驗,也累積了關於廣告投放、數據分析、總結報表的能力,並與團隊中解決了文案產出、內容優化的問題。因此想實現持續運用這些能力,並向多方前輩學習,更加提升自己的靈活度。目前對於社群平台行銷、媒體企劃、關鍵字廣告、電子商務、網路企劃,繼續進修、嘗試經營個人平台、與客戶接洽,每一次的職務對我而言都是全新的開始,也藉由各項職務學習到如何與人溝通及培養的責任感。
【進修提升】
同時在這世代中,英語更是重要,因此我在多益考試獲得790分的成績,不間斷地在精進自身的英語能力,也對各方面的專業知識都非常樂於吸收,並不侷限於大學本科系之所學。我熱愛嘗試新事物,並樂於接受來自工作的任何挑戰,在學期間與就業工作雖是不同領域,但各種面向的碰撞,讓我培養出以多元思維發現問題本質的「職場力」,希望未來能持續做個延展性強的員工,以專業為公司效力,謝謝。
最後,感謝您的撥冗閱讀。
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Hello, I am Yi-Wen Chen.
【Work Experience】
After graduating from university, my first job was as a tutor at a cram school. However, due to my passion for digital marketing, I later worked as a marketing personnel for a wholesale auto wiper company, a multimedia marketing specialist, and a digital community marketing specialist. Through my marketing work, I have learned to optimize my analytical skills, logical thinking, and increase my sensitivity to data insights.
【Solid Skills】
As I have practical experience in managing digital media platforms, marketing planning, and writing SEO articles, I have also accumulated skills in advertising delivery, data analysis, and summary reporting. I have also worked with my team to solve problems with copywriting and content optimization. Therefore, I would like to continue using these skills and learn from experienced professionals to further enhance my flexibility.
I am currently interested in continuing my education in social media platform marketing, media planning, keyword advertising, ecommerce, and internet planning. I am also trying to manage my own personal platform and contact customers. Each job is a new beginning for me, and I have learned how to communicate with people and cultivate a sense of responsibility through various job positions.
【Continuing Advancement】
In this day and age, English is even more important. Therefore, I obtained a score of 790 on the TOEIC exam and have continuously improved my English abilities. I am also enthusiastic about absorbing professional knowledge from various fields, not limited to my undergraduate major.
I love trying new things and am willing to accept any challenges from my work. Although my studies and employment have been in different fields, the collision of various aspects has allowed me to develop a "workplace power" to discover the essence of problems through diverse thinking. I hope to continue to be an employee with strong adaptability and serve the company with professionalism .
Thanks for your patience to read my autobiography.