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Portfolio Link : https://reurl.cc/ynjYya

Event plan, 
Advertisement
Strategy

My Portfolio 

Brand Strategist 

Yi Chun (Lia) Kuo

I studied  brands and strategy, innovation and organisational transformation, Brand: Digital and technology...etc.


University of East Anglia

I learnt graphic design, ﬁlm making, design thinking and advertising.

Chung Yuan Christian University

Yi Chun (Lia) Kuo I have over five years of experience as an UI/UX designer. By incorporating data analysis and user interview, I have assisted man...

Wang De Chuan Tea House 

Brand Communication Copywriter 

A brand storyteller provides contents for omni-channel use. Besides, I also planned campaigns for social media and oﬄine events.

▪ Strategic branding communicator:
seasonal theme content provider, brochure, POP items, E-commerce channel campaign storyteller.

▪Social media Advertising Planning

Analyzing Data: Competitor Analyzing, Brand Portfolio Analyzing 
Brand Strategy: Proposal Strategy for  Brands
Naming and Copy-writing

Vetica-Group

Managing, operating pop-up stores, e-commerce consumer data builder and providing face to face solutions.

▪Organiser: Manage pop-up stores in Department Store three times during 2018 to 2019 and reach sales objective.
▪Data analyst: Report and track stocks to optimize sales performance
▪Solution provider: Provide face to face and online consumer service, and I achieved£1,500 individual sales a day

Yun San Corporation 

Sales specialist

Aligning and executing IMC campaigns : advertisements, press conferences, events, especially in the mobile game and FMCG industry.

Main Client : 
▪ Mobile game companies : So-net Taiwan, Gumi Taiwan, Garena, Gamania 
▪ FMCG Company : Lianhwa Foods Corporation 
 
▪ Organiser: 
I was in charge of an IMC campaign ‘Say Cheese’ for Lianhwa Food Corporation. The campaign included a CSR event, donating Craniofacial foundation, online and oﬄine events. There was a press conference to announce this to the public. Moreover, over 10,000 people participated in the event.

▪ Communicator: 
internal and external communicator, I bridge clients and third parties(production house, photographer, media agency, etc.) to achieve each project’s goal

▪ Brand Strategist: 
planning and pitching

▪ Production supervising: 
TVC, 3D animated, recording, brand Image

▪ Budget Management:
 planning and execution


CC Strategy

Account Executive

Providing creative ideas and making advertisements to increase brand awareness or announce new product releases. Moreover, I have participated in over 30 TVC productions in 2 years (Sep/2015 – Mar/2017) especially in mobile games.

▪ Strategic creative:  
Script Writing for mobile games, pitching and deliver the idea to clients.

▪Production Supervising: TVC, 3D animated, Recording for TVC & games, Brand Image Shooting.


Copywriter

A brand storyteller provides  content for omni-channel. Besides, I also planned campaigns for social media and  oﬄine events.

▪ Strategic branding communicator: 
seasonal theme content provider, brochure, POP items, E-commerce channel campaign storyteller.

▪ Managing social media: 
Facebook and oﬃcial website storyteller and execute

▪ Experience Designer: 
Designing and assisting tea lectures: Introducing Taiwan Oolong and Pu-erh Tea in 13 courses. Moreover, I designed and edited 40 online lectures
(podcasts) to provide diﬀerent brand experiences.

▪ Special Achievement: 
over 4,000 view rates for online courses ( till Oct 2014 )

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