Master of Arts (MA)・
Advertising and Design 廣告與設計 2019 - 2020
Activities and societies
2019 D&AD Campaign 設計與廣告大賽
2019 Cannes Lions Campaign 坎城廣告節 (因疫情延期)
Description
於碩士就學期間,透過行銷課程和廣告設計課程,我學習了品牌研究、市場研究、創意策略與執行
其中我善於策略、執行以及:
1.英文能力:透過碩士課程一週一次英文口頭報告的經驗,我善於在報告過程中能用英文完整表達企劃的重點
使聆聽者清楚接收到企劃的研究進度和資訊,且能善用英文做文字回覆、溝通來解決問題。
2.創意思維:大學就讀產品設計,幫助我更好瞭解客戶需求和創意發想,結合行銷和廣告,使 Creative Concept & Idea 成為我的強項。
3.良好的溝通能力:碩士就讀期間曾和來自不同國家的同學們共同完成Project,明白溝通隔閡是不同文化共同合作最大的阻礙,因此在國外
練就能與不同國家的同事溝通想法、共同合作的能力。
4.獨立完成Project:在最後的畢製中,獨立完成了品牌研究、策略以及執行的要求,同時也是我的自我實現目標。
5.對於數位行銷有高度興趣:曾選修Digital and Interactive Marketing,模擬SEO系統、購買Keywords、分析Landing Page內容和Email Campaign 優化
In my postgraduate lessons, I have learned,
- Brand research
- Marketing research
- Creative strategy
- Creative execution
I'm adept at creative strategy and execution, also:
1. English communication ability: an oral presentation per week makes me good at expressing the crucial point of research and information, to interactive and solve the problems.
2. Creative thinking: product design experience helps me understand more about consumer behaviour and creative ideas generation, combine both, makes creative concept become my best ability.
3. Good communication skill: the experience of collaboration with different countries colleagues allowed me to break the wall of culture and language.
4. Independent ability to finish the project: in my last academic project, I'm able to work brand research, strategy and execution in my own ability.
5. High interest in digital marketing: have learned Digital and Interactive Marketing, using SEO simulation system, purchase Keywords, analysis Landing Pages and Email Marketing Campaign optimisation.