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Yisheng Xu
Business Analyst
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Yisheng Xu

Business Analyst
No intro yet.
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Shopee 新加坡商蝦皮娛樂電商有限公司台灣分公司
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University of Warwick
Taipei City, Taiwan

Professional Background

  • Current status
    Ready to interview
  • Profession
    Data Analyst
    Project / Product Management
    Data Engineer
  • Fields
    Consumer Electronics
    Big Data
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Power BI
    Microsoft Office
    Google Workspace
  • Languages
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Interested in working remotely
  • Desired positions
    Data Analyst, Product Manager, Business Analyst
  • Desired work locations
    Taipei City, Taiwan
    New Taipei City, Taiwan
    Hsinchu City, Taiwan, 300
  • Freelance

Work Experience

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Senior Business Analyst, B2C Business

Aug 2018 - Sep 2022
4 yrs 2 mos
Taipei City, Taiwan
• Held full responsibility for managing Shopee's electronics shop in the B2C commercial department, overseeing all aspects of the business to ensure profitability. • Successfully led a team of two members and implemented commercial tasks, resulting in increased efficiency and productivity. • Monitored daily business performance and utilized data-driven insights to make informed business decisions, identify trends and growth opportunities, and translate complex data into actionable insights. • Managed a dashboard to monitor daily business performance, utilizing data visualization techniques to effectively communicate key metrics and insights to upper managers and stakeholders. This allowed them easy access to key metrics and insights to inform decision-making. • Conducted and managed marketing research, campaigns, exposure placement, budget allocation, shipping policies, discount settings, and overall profit and loss reporting for the shop, resulting in more than 300% year-over- year revenue growth in 2022. • Collaborated closely with cross-functional teams to drive business growth through marketing campaigns and initiatives and supported business decisions through effective communication.
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Product Manager of Zenfone

Aug 2016 - May 2018
1 yr 10 mos
Taipei City, Taiwan
• Conducted extensive market research and competitor analysis to define the product specifications of Zenfone. • Participated in the decision-making process for Zenfone development based on marketing analysis and customer feedback. • Successfully met the company's sales goals and launched products on time by managing project schedules and costs. • Collaborated with the local sales and marketing teams to monitor sales performance and ensure alignment with headquarters' expectations. • Led the product management of three successful product launches: Zenfone 5 (2018), Zenfone 4 Selfie (2017), and Zenfone 3 Max (2016).


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Master of Science (MS)
e-Business Management (Data Science and Digital Operations Specialism)
2022 - 2023
• Award: WMG Excellence Scholarship Award • Courses: Deep Learning, Machine Learning, Big Data Analytics, Statistics, eCommerce Solutions, Digital Consultancy • Dissertation: Stock Price Movements Prediction by NLP and Deep Learning
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Bachelor of Business Administration (BBA)
Business Administration
2010 - 2014

Licenses & Certifications

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Credential ID: 357080
Issued Mar 2023
No Expiration Date
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Credential ID: 350715
Issued Feb 2023
No Expiration Date