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I‘m a UX Designer with a background in marketing. Having recently graduated from Goldsmiths, University of London, with a Master's degree in user experience engineering, I bring together a unique blend of skills in user research, product strategy, and the fusion of design and marketing principles.

As a dedicated problem solver, my primary aim is to create user-friendly experiences and services grounded in thorough user analysis and a robust user-centered design methodology. Leveraging my two years of experience in brand marketing and a profound grasp of design aesthetics, I have honed the ability to incorporate diverse perspectives into my designs, catalyzing positive transformations and fostering innovation. 

My passion lies in delivering impactful solutions that not only address user needs but also deeply resonate with users, driving significant and enduring change.

- Portfolio -
https://yitzuyang.framer.website

- Email -
yitzu0301@gmail.com

Goldsmiths, University of London

Tamkang University

Product Designer | UXUI Designer | UX Researcher

yitzu Yang

JK International

UIUX Designer

My role: UX Lead
- Optimized website design with a user-centered design approach
- Led the UX team to brainstorming and conduct usability testing
- Created high-fidelity and interaction prototype 
- Collaborated with engineers on web design development
- Increased the click-through rates of products by 20%

- Retirement planning service design for UK residents
- Conducted extensive user research, questionnaire surveys and interview
- Stakeholder map was created to clarify diverse perspectives' needs
- Utilize various UX tools to visualize user needs and problems

Prosper

UX Researcher

Individual: Responsible for designing social media posts and optimising the website's interface
- Optimized the design of Shopline and increased 30% of the sales
- Collected user feedback to improve the application interface
- Collaborated with the marketing team to plan monthly campaigns

Beseye

Brand Marketing Designer

- Enhanced the website interface and improved the reach by 10%
- Designed social media posts for advertising products
- Analyzed consumer feedback to plan marketing campaigns

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