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Avatar of 林鈺庭.
林鈺庭
PR Executive
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林鈺庭

PR Executive
A creative and collaborative digital marketing with over 3 years of experience. Expert in driving growth and raising brand awareness through customer-centric campaign strategies. Specializes in cross-channel marketing, digital communication, and social media management. With the profession learned in journalism & communication, I conducted over 10+ editorial coverages to drive the awareness of diverse topics including edgy products, environmental protection, etc.
GUCCI
Fu Jen Catholic University

Professional Background

  • Current status
  • Profession
    Marketer
    ・
    Marketing Strategy Planner
    ・
    Brand Marketer
  • Fields
    Marketing / Communications
    ・
    Public Relations
    ・
    Digital
  • Work experience
    2-4 years (2-4 years relevant)
  • Management
    None
  • Skills
    Cooperative
    Assisted
    Awareness
    Collaborative
    Communication
    Presentation
    Engagement
    Dedicated
    Analysis
    Creative
    Sensitive
    Problem Solving
    Personal Skills
  • Languages
    English
    ・
    Professional
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    ・
    Interested in working remotely
  • Desired positions
    PR Executive
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

PR Executive

GUCCI
Jul 2021 - Apr 2022
・
10 mos
- Contact the media and confirm more than 10 fashion magazines cover shootings and fashion well shootings. - Arrange and communicate with more than 3 or more series of products in the advertorial. - Arrange and plan KOL-related activities, seeding, and cooperative promotion. The highest sales rate during that period was over 76%. - Develop ideas and hold various large-scale events High jewelry event, New collection's presentation, new series publishing activities, etc.

PR Assistant

LOEWE
Jun 2019 - Jul 2021
・
2 yrs 2 mos
- Assisted in 4+ new season press release events by searching and booking the event venues. - Dedicated to increasing the engagement with current VIPs and boosting the awareness between VIP community by arranging the VIC seasonal events with DIY experts. - Collaborated with senior PR specialist with PR daily administration job including product packing and delivery.

PR Assistant

OFF-WHITE
Jun 2020 - Dec 2020
・
7 mos
- Monitored and collected 15+ trendy online and social media exposures daily including COOL, KEDEEN.com, and Hypebeast - Conducted Off-White Taiwan editorial return monthly for brand awareness tracking and analysis. PROFESSIONAL

Education

Fu Jen Catholic University

Masters in Journalism & Communication
- 2021