1.Planned and executed the key skincare products' advertising content. 2.Maximized cross-media advertising performance by analyzing sales data, optimizing conversion, A/B testing, and persuasive copywriting. 3.Leveraged Instagram to engage with the target audience by implementing innovative strategies, generating the content, collaborating with KOLs, and executing campaigns. 4.Planned and produced advertising materials for different media. 5.Monitored editorial materials and micro-influencers' content. 6.Scheduled and executed EDM to boost sales. 【Accomplishments】 √ Succeeded in making IG one of the highest ROI media, and increased investment by 9% out of total digital advertising budget. √ Attained the highest order number for several items. √ Achieved the highest CTR for key skincare advertising material. √ Produced innovative ads and brought users-generated content for the first time. √ Gained over 10k followers on official Instagram account within a year.