Melissa Varela

Marketing & Social Media Coordinator

  San Diego, CA, USA

Creative, data-driven Marketing & Social Media Coordinator with 3+ years experience driving brand loyalty and engagement with targeted social media/digital marketing campaigns. Skilled at creating eye-catching content and increasing customer engagement.

Work Experience

Founder and Owner  •  Universoul Crystals

June 2019 - Present

Built a wellness brand from scratch that has generated buzz on social media where Instagram followers grew from 0 to 4,000 in 12 months.

Crafted in-brand messages that drive customer engagement and grew email list from 0 to 400 within 6 months.

Successfully planned and executed 14 virtual events that helped increased brand awareness by creating a stellar online customer experience.

Social Media and Marketing Manager  •  Elevate Business Solutions

July 2017 - December 2020

Designed editorial content strategy; curated and segment editorial content to increase engagement and channel growth; collaborated across teams to identify content.

Delivered social media monitoring and effectiveness reports for clients.

Created, monitored and managed email marketing campaigns via Mailchimp to engage with their potential clients.

Provided excellent customer support via social media channels.

Marketing Manager  •  NCEPT

December 2018 - June 2020

Launched and grew social media channels; engagement growth 40% higher than the average.

Championed two-month reputation initiative; improved positive mentions/reviews averaging 20-30 a month.

Doubled website traffic from 1,500 average visitors to 3,000.

Increased referrals from 100 monthly average referrals to 175.

Event Logistics Coordinator Volunteer  •  American Marketing Association San Diego

February 2019 - February 2020

Planned and coordinated event logistics to ensure coordination and execution with the venue, vendors, and on-site team.

Partnered with the venues to create and review BEO’s and diagrams to ensure all room requirements are accurate.

Negotiated rates and oversaw costs to stay within budget.

Coordinated with internal staff and vendors to establish needs for events and serve as the liaison to create marketing materials such as the Event Guide, signage, announcement slides, etc.

Social Media & Content Specialist Volunteer  •  American Marketing Association NJ

July 2018 - October 2018

Developed and scheduled posts for all AMA NJ social media channels (Facebook, Twitter, LinkedIn, and Instagram)

Ensured that all social media content aligned with organizational missions, campaigns and events.

Built campaigns, including events and Welcome/Renewal/Expire, as needed.

Marketing & Executive Assistant  •  Structure Tone

October 2015 - October 2018

Handled dynamic calendar management to coordinate complex internal and external meetings and presentations for two C-Level Executives.

Coordinated off-site meetings and team builders including the creation of agendas and recording meeting minutes.

Served as the “face” of the executive team including establishing positive working relationships with company departments, and provided proactive communication with other departments.


2008 - 2010

Rider University



Strategic Planning

Content Marketing

Social Media Management

Marketing Analytics

Building Social Media Communities

Event Planning

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