Mia Anggraini
Integrated Marketing | Paid & Owned Media Strategy | Well blend of Data, Analytics & Creativity
An Indonesian expat in Taiwan, she's also a performance and growth marketer, with a passion for business growth through strategising and managing digital channels. In her past experiences, she has pursued and accomplished work in both marketing agencies and regional startups in B2B and B2C industries.
✉️ If you wish to chat, feel free to reach out or drop her an email at [email protected].
Taipei City, Taiwan
Work Experience
October 2021 - Present
Digital Performance Specialist - 克耐得資訊有限公司 Onramp Lab
• Managed and monitored existing ad accounts (Google Ads, Facebook Ads) with an average GPM 32%
• Analyzed account trends and automated repetitive tasks, saved 65% time on ad campaign management and optimization
• Developed community building on LinkedIn and Facebook with a steady monthly growth at 3-5% in 2022
April 2021 - October 2021
Media Planner (MA Program) - 台北數位集團 Taipei Digital Group
• Planned and managed 12 ad accounts from SEM, GDN, and YouTube with a total budget of NT$500k and achieved clients renewal rate up to 100% in 2021
• Increased 2021 Q2 sales revenue by 35% from assessing new proposal for ad account optimization
• Executed internal social media strategy (Facebook and Instagram) and increased followers from 84 to 240 within 6 months
Education
Providence University
International Business Administration
• Awarded full-undergraduate scholarship to the top 10 students in cohort
• President of Providence University Indonesia Student Association (2018-2019)
• Leader of PUBIBA Volleyball (2017-2018)
• English TA – tutored conversational groups to boost English speaking skills
• Research assistant – summarized scientific papers about education and learning behavior with Citavi
Taichung, Taiwan
2016 - 2020
Tallinn University
Exchange Program
Project Management (made a proposal of rural daycare center in Estonia), International Commercial Law, Art, and English
Tallinn, Estonia
2019 - 2019
Binus University
6 Months Intensive Graphic Design Course
Adobe Photoshop, Adobe Illustrator, History of Design, Theory of Colors, Typography, Marketing and Branding
Bandung, Indonesia
2012 - 2012
Volunteer
January 2021 - December 2021
One-Forty (Taiwan NGO) - Teaching Assistant
Assisted Mandarin, Entrepreneur, Computer classes for 150 Indonesian migrants both online and offline, volunteered at 混 (Mix) 音樂節 event
February 2021 - April 2021
Jalin Mimpi (Indonesia NGO) - Marketing & PR
Planned and executed social media and KOL marketing to promote the annual fundraising event - Jalin Mimpi Festival 2021, successfully raised IDR$225M within 2 weeks
November 2016 - November 2017
Taiwan National Library of Public Information
Converted 2 printed children English books into audiobooks to benefit visually-impaired kids
Skills & Interest
Interest
- Art, Design
- Photography, Videography
- Hiking, Outdoor Activities
Language
- Chinese (Professional)
- English (Professional)
- Indonesian (Fluent/Native)
Skill
- Microsoft Office
- Data Visualization, Presentation
- Paid, Owned Media
- AI, Photoshop, Basic HTML
Licenses & Certifications
Google Shopping Ads Certification
88423900
Issued September 2021 · No Expiration Date
Google Ads Apps Certification
83480919
Issued August 2021 · No Expiration Date
Google Ads Display Certification
84493595
Issued July 2021 · No Expiration Date
Google Ads Video Certification
83036359
Issued June 2021 · No Expiration Date
Google Ads Search Certification
80162972
Issued May 2021 · No Expiration Date
Google Analytics Individual Qualification
60542367
Issued October 2020 · No Expiration Date
MICE Professional
Bureau of Foreign Trade, MOEA, Taiwan
1077034163
Issued October 2018 · No Expiration Date
Image Editing with Adobe Photoshop
Bina Nusantara
BC017/SHD017-2011/VIII/0002
Issued July 2011 · No Expiration Date
