Michael Chen
Marketing Director
Taipei City, Taiwan
Experienced Marketing Director with a demonstrated history of working in the marketing and advertising industry. Skilled in Advertising, Content Strategy, Product Management, A/B Testing, and Adobe Suite. Strong marketing professional with a Master's Degree focused in Management Information Systems from New York University.
Work Experience
Marketing Director • Illuminate Hub (Shenzhen)
July 2017 - Present
- Lead the marketing team in creating 4 successfully funded crowdfunding campaigns, generating a combined
pledge of over $450, 000. - Generated over $100, 000 in sales for a preorder campaign on client's own ecommerce website over a
preordering period of 30 days. - Generated weekly report by analyzing data and key metrics across multiple analytics mediums to discuss with client's on additional marketing plans.
- Strategize brand development of all clients' on how to outreach, engage, and build brand awareness and brand equity for clients' branding efforts.
- Lead creative direction in generating all marketing collaterals for clients for product and brand promotions,
including media kit design, visual storyboarding, website design, email drip campaign, and online ads. - Directed and cooperated with overseas media in generating media coverage for client's brands and products,
list of media includes :- Engadget, Gizmodo, Digital Trends, Yanko Design, Esquire, Trendhunter, Geeky Gadget,
NewsAtlas, Yahoo - Researched and liaised with micro and macro influencers to help generate creative content as well as
spreading the client's brands to their list of followers.
- Engadget, Gizmodo, Digital Trends, Yanko Design, Esquire, Trendhunter, Geeky Gadget,
Product Manager • Global Sources Direct (Hong Kong)
June 2015 - June 2017
- Spearheaded the marketing efforts in generating ticket sales for the Startup Launchpad trade show and tech
conference, which brings in 32 industry speakers and 150 startups in the Pearl River delta. - Lead the internal marketing team in creating 5 successfully funded crowdfunding campaigns, generating a
combined pledge of over $300, 000. - Strategized the overall marketing direction for each of the crowdfunding clients by engaging in multiple
brainstorming session with client's and marketing team to formulate a comprehensive marketing plan for each client. - Act as creative director in all marketing efforts for all crowdfunding campaigns, including video
storyboarding, landing page design, email design, as well as all ads and marketing collateral. - Assisted in creating brand awareness of each crowd funding client's utilizing social media channels to help
build them a community of followers and fan base. - Designed and developed a B2C storefront, Nathan Rd as a pre-order platform for all of the crowdfunding
client's to generate online sales in the US - Designed and developed a B2B website, Global Sources Direct, as a lead generation channel for all
crowdfunding client's to reach out to retailers and distributors around the world.
Senior Web Designer/Event Photographer • Global Sources (Hong Kong)
October 2011 - June 2015
- Responsible for the UI/UX design on the redevelopment efforts of ISystem 2.0 internal CRM system
providing an intuitive and easy to use interface for accounts and front line sales force. - Engaged daily with business subject matter experts and IT teams to gather both business and technical
requirements needed to develop a standardized interface design. - Introduced and implemented an A/B testing workflow for all company-owned websites both in domestic China and rest of the world.
- Analyze the impact on design color, copy, and content on a given element of a website and how it impacts
conversion rate/customer engagement and provide suggestions based on findings. - Attended tradeshows in Hong Kong, Dubai, Miami, Sao Paulo and Mumbai to liaise and supervise local photographers while assisting in shooting.
- Planned and managed a team of 8 photographers and 20 temp staff during China Sourcing Fair in Hong Kong to shoot over 3000 products onsite during the trade show period.
Website Designer/Developer/Photographer • David Lau Photography (New Jersey)
May 2005 - October 2011
- Website designs, concepts, architecture and implementation for the client, making sure all design
requirements were met. - Developed mobile site to showcase portfolio and blog entries for smart phone users to attract new client.
- Provide daily maintenance and bi-monthly slideshow update for the business site.
- Skills used to complete the website include, HTML & CSS coding, image editing, ActionScript coding,
flash animation, and PHP.
Contract Website Developer • Fordham University (New Jersey)
January 2011 - March 2011
- Responsible for design, information architecture, and redevelopment of Fordham's Master of Global Finance page.
Photographer/Microsite Designer and Developer • Girl Scouts of America (New York)
June 2009 - October 2010
- Responsible for concept and capturing stop motion photographs for Every Cookie Has a Story campaign.
- Provide design concept and development in the Microsite for Every Cookie has a Story campaign.
Contract Flash Developer • Cripsy Gamer (New York)
January 2009 - March 2009
- Responsible for development of Flash application for the company Game a Day sweepstakes
- Development of a flash video player for playing video ads from sponsors.
Lead Flash Developer • Mr. Youth (New York)
November 2007 - January 2009
- Responsible for the development of websites for short-term corporate promotions which were geared
towards the 19-49 demographic group in order to increase product recognition and brand awareness - Develop a backend CMS for site owner to search hundreds of promoters available in the database
- Responsible for the development of various animation effects used in the site, as well as user activities components
- Skills used : Webservice integration, XML, ActionScript 2.0, ActionScript 3.0, Photoshop, Illustrator
- Client list includes :
- Neutrogena Fresh Concert, RepEvent.com, American Rag Campus, Microsoft Biggest Loser,
Tamagotchi Generations, Generation Huggies, Tim Tam Cookies, Repnation.com
- Neutrogena Fresh Concert, RepEvent.com, American Rag Campus, Microsoft Biggest Loser,
Education
Rutgers University
Bachelors of Arts in Economics
Apr 2018 - Jan 2020
New York University
Masters of Science in Management & Systems
Apr 2018 - Jan 2020
Skills
- CRM
- Information Architecture
- Customer Engagement
- Marketing Strategy
- Marketing & PR
- Project Management
- Adobe Creative Suite
- Social Media Marketing
- Email Marketing
- Advertising Campaigns
Languages
- English — Native or Bilingual
- Chinese — Native or Bilingual
