Michael Robinson
Digital Marketer • London, GB • [email protected]
Innovative digital marketing manager and strategist with a proven 7-year track record in the industry. I have demonstrated experience in planning and implementing data-driven marketing campaigns using both in-house and agency resources to make an impact across business and not-for-profit, on a national and global scale. Looking to utilize my expertise to provide a winning edge to your business by implementing targeted, innovative solutions.
Key Achievements
- Over 7 years of Digital Marketing Management in business, tech and charity sectors using leading technologies to bring cutting edge business solutions to the global marketplace.
- WaterAid: Led large e-commerce project: delivered 500%+ ROI. Provider contract negotiations: totaled £100K+ savings/year. Implemented solutions leading to £300K+ savings.
- RNIB: Led 9 member team to create and implement digital strategy, including major website rebuild/launch. Won Google Impact Challenge £500K prize.
- Alpha International: Created content strategy for website rebuild, won 2 UK awards, traffic & engagement up. Completed Advanced Facebook Ads For Entrepreneurs Course, August 2017.
- Macquarie University (1998 – 2001) - Bachelor of Commerce (Marketing and Economics):
- Sydney Institute of Business Technology (2002) - Post Graduate Diploma in Public Relations.
- Author and publisher: ‘Cheaper Than Therapy’ (2013).
Experience
Nov 2017 – Present CoinLoan.io Marketing Strategy Advisor
Strategizing the content marketing and PR efforts to raise $56 million through an Initial Coin Offering (ICO). Creating copy and content for social media, press releases, emails and content to acquire investors.
Sep 2013 - Present Axiios Digital Marketing Director
Provide targeted customer acquisition and built digital marketing strategies with software like Hubspot, Click Funnels, Get Response, Active Campaigns and methods like paid and organic social, and SEO.
Zone V: Planned and executed paid search and social campaign for smartphone product launch. Created technology, content, social strategy. Client signed a large deal with “02”
Adjoy: Messaging for seed round pitch to investors that raised $750K+.
Wateraid UK: UAT testing, website admin and content strategy
Feb 2015 - Aug 2015 WaterAid UK Product/Marketing Manager
Project managed and implemented creative, branding, product and build of WaterAid’s major ecommerce websites. It made a highly visible and successful impact worldwide. Developed a successful e-commerce platform, working closely with 10 internal stakeholder, and 5 Agencies to deliver in 12-week timeframe, delivered 500+% ROI since launch.
Developed Wateraid’s new Facebook focused paid marketing strategy: event participation up across the board.
Events: Managed platforms (Active Networks, Artez etc) and trained all internal users.
Jan 2014 - Nov 2014 RNIB Head of Digital
Led 9 member team to strategize and implement digital marketing business plan, including major website rebuild/launch, email marketing, campaigning, digital fundraising, events and member services.
Delivered numerous paid search/ social campaigns in multi-channel marketing strategy.
Developed and implemented digital roadmap – including content, agencies, analytics and budgets. Bounce rate decreased from 90% to 28%, paid search went up 140+%, Facebook reach up 534% after paid social campaign.
Managed team expansion that tripled - improved stakeholder buy-in, workflow strategy and improved all aspects of service delivery.
Skills
Content / Platforms
Website design, SEO, Paid Search.
Wordpress, Site development, Drupal, Active, Click Funnels, Mailchimp, Getresponse, Hubspot.
Paid Search/ Social
Facebook, Instagram, Twitter, Telegram, Medium, .
Product/ Project Management
Project managed and launched websites including ecommerce, including agencies, budgets, team,
Education
Facebook Ads For Entrepreneurs (2017)
Bethel School of Ministry, Redding California (2015 – 2017)
Immersion Screenwriting (2016 – 2017)
Post Graduate in Public Relations (Sydney Institute of Business Technology), (2003)
Bachelor of Commerce (Marketing and Economics), Macquarie University (1998 – 2001)
Hobbies and Interests
Passionate about social issues from Anti-trafficking, Prison Ministry, Drug Rehabilitation to Homelessness, Charitable support and engagement in leadership and counseling. Public speaking, entrepreneurship, crypto and fin tech.
References
Available on request
