Michael Wald

Founder at Modular Agency, Content Marketing & PR             

+886 916 884 223  
Taipei, TW
michael@modularagency.io

Experience

Founder & Project Manager, Modular Agency, December 2019 – Present, Taipei, Taiwan

Managing content and marketing projects with a team for technology clients and PR firms, including Microsoft, Acer, Lenovo, Apple, Golin, Edelman, and more. Some services we provide include:
 
Content strategy  

Writing blog articles

Writing press releases

Social influencer campaigns   

Content project management

Search Experience Optimization (SEO)

Translation project management (Chinese to English, and English to Chinese)

Product marketing copy including website, social media, and more.

Project Manager & Account Manager, Level Interactive (ex Acer), July 2019 – July 2020, Taipei, Taiwan

Responsible for driving projects from concept to completion at a branding agency started by a former Acer marketing director and designer.

Communicated with clients and ensured requirements were delivered to our designers 

Wrote content for clients, including blog articles, press releases, website copy, social media advertisements, and more

Created beautiful marketing proposals using text and images to win new business

Executed a PR strategy for the in-house skincare brand: www.gabiskin.com 

Wrote educational content on marketing and branding challenges

Public Relations Supervisor, Acer Inc., December 2017 – July 2019, Taipei, Taiwan

- Researching, writing, editing and distributing press releases to the media 

- Researching, writing, editing and distributing internal newsletters to Acer employees
- Writing and editing content for other departments including, but not limited to, executive speeches, presentations, event invitations, etc. 

- Maintaining and updating information on Acer’s corporate websites 

- Publishing internal newsletters onto Acer employee intranet site 

- Organizing and support events including press conferences, exhibitions, and media interviews 

Asst. Project Manager for PR and Marketing Communications, D-Link Corporation, Taipei, Taiwan, August 2014 - April 2015

Writing and distributing press releases on new products, crisis management, company news and more; distributing internal communications such as newsletters, annual reports, success case sharing, and more.

Carnegies Taipei – DJ and Entertainment Manager, April, 2015 – June, 2016, Taipei, Taiwan 

A double role where I created and organized events, and DJed for one of Taiwan’s oldest night clubs. I also created and executed a long-term digital strategy for the night club.  

Projects


Travel Q&A Platform

journeyfoxx.com
I founded a social platform to help travelers ask questions about living and traveling abroad. 


Ecommerce Website

hohiyashop.com
Project manager for a custom ecommerce website for a home decor company.


Technology Website 

BESgroups.com (ongoing)
Web project management and ongoing content strategy for technology company.

Skills


Digital Marketing

Digital marketing strategy for social media, websites, content generation, and design. 


Copywriting & SEO

Google analytics, SEO strategy, content strategy, and more. Achieved triple digit growth in traffic for clients.


Project Managent 

Ensuring projects are kicked off, on schedule, and running smoothly. Motivating teams and getting results.

Languages


- English: Native

- Mandarin Chinese: Professional fluency

- Spanish: Professional fluency

Education

National Sun YatSen University, Master of Business Administration (MBA) 2011 ~ 2013

University of South Florida, Bachelor of Arts (BA), International Relations, 2002 ~ 2006