Angela Andrisani.jpg

Angela Andrisani

I graduated in Marketing & Communication, and acquired skills in B2B markets, International Marketing, Total Quality Management. Through Hootsuite I boosted my knowledge of Social Media Marketing, with development of Content Marketing skills applied to the online world of Social Media. While concentrating on personal growth in the Trade Marketing sector, I increased my knowledge of Social Psychology with EdX, with a focus on Cross Cultural Differences, Attitude-behaviour relations, Social Validations and Persuasion.
Working in the marketing team in Ferrero, one of the leading company in the market, is providing me a strong FMCG knowledge, cooperating on an internam key NPD project enables me to understand the processes behind success.


Key Skills

Master user of data software:
Nielsen, IRI, Kantar worldwpanel, IPSOS for both UK and Irish market.

Able to work in a fast paced environment and contribute to strategic NPD launch

Team player with Social Psychology background


Marketing Intern Thorntons - Ferrero Brand| Competitor Analysis | NPDs | Across Marketing team UK+ IRE.
Ferrero, , London, 889 Greenford UB6 0HE 
From Aug 2017 to current

Main daily tasks are:
Tracking Sell-in and Sell-out collecting data from Nielsen, internal forecasting tools known as BI, Sales diary, IRI, Kantar, IPSOS Analyse and interpret the trends in the market, competitors analysis and seasonal review.
Collaborate with other team insternally such as Customer Development, Irish Department, Brand and Group managers to produce the Session Review, a presentation showcasing Thorntons performance
 Contribute to the Sales Presentation: underline brand performance, to ensure retailers sell-in and listings 
Depth analysis and review into new competitor product launches (NPD) and seasonal activities
Manage Facebook page when FB competition runs.

Head waiter | Customer Service | Six Stars Quality Service 
Regent Seven Seas, , Miami, Florida 
From Dec 2015 to May 2016 

Main task:
Mange Three Assistant Waiters giving 12 hours fast-paced service to 100 Gold and Platinum Guests.
Ideation of the contest “A Special Dinner for A Special Guest” , on board the Regent Seven Seas Cruise Company to increase Brand Awareness, Engagement, Loyalty and ROI
Results: the event registered +13% of Returning Guests and a significant donation from one of our Special Platinum Guest.

Teacher at English Private School | Mentor | Proactive Support
Şişli dil okul, Istanbul, Turkey 
From Nov 2014 to Feb 2015 

Main task:
Italian Coach supporting 32 Turkish children between 6 and 12 years old to teach them A1/A2/B1 Italian Language Level.
Private Tutor of Italian Language with 8 Turkish children between 8 and 10 years old for A2 Italian Language Proficiency.
Results: Each trainee, under specific training activities, passed middle text exams and final exam on Italian Grammar and Syntax.


Neuromarketing - Studio Samo, Italy - March 2017

Psychological Web Marketing, How your brain works, Dopamine Activator, Color Sensitiveness, Persona and Call to Action, Visual Attention and Pattern, Attention Level, Framing, Choice Paradox , Leadership Process, Behind the Stage, Emotional Journey, Psychological Client Approach. 

Social Psychology - Course EdX -University of Queensland - Australia - March 2017

How to influence during the decisional process, the Yes Theory, Verbal and Non Verbal Communication, Body Language, Cross cultural Differences as lever for the Engagement, Mirror Neurons, Stereotypes and Prejudices as opportunity. 

Social Media Marketing - Master Hootsuite - Vancouver, Canada - February 2017

Each business can use Social Networks as a part of its marketing resources. Each well curated Social combines Network and Visibility all over the world with a low cost engagement. Acquisition and implementation of strategic digital tools, KPI, KPI follow-up, SEO, SEM, SocialAds, Community Management, Time to Publish, Activities, Distribution, Procedures to support a strategy for a successful Digital Product Marketing Organization 

Marketing  And  Communications - Master degree - Bologna, Italy - March 2015

Quantitative Statistics, Economics, Product Marketing, Budget Management, Swot Analysis, Benchmark Analysis, Sell-In, Sell-Out, Field Sales Logics, Trade Marketing, How to Sell, Customer Releationship Management, Procurement and Planning, International Marketing e Global Strategy. Thesis: The Made in Italy Marketing: between forgery and opportunity. The empirical case of forgery in Istanbul - Turkey 

Economic Science and Communication - Erasmus Project at Galatasaray Universitesi - Istanbul, Turkey - February 2015

Six Months at the Trilingual University of Galatasaray - part of Sorbonne Paris- acquiring skills such as Business Communication (EN), Marketing industrielle (FR), Enterprise Strategy (FR), Consistency of Business Management Activities (EN), Market Analysis in both English and French language. Conclusion of the Education Training with Survey Monkey and Data collection for my thesis (Feb 2015).

Advertising Communication - Bachelor Degree- Urbino, Italy
- December 2011

Advertising Campaigns on old and emergent Social Media, Theory of Visual and Non visual advertising, Persuasive Communication, Hidden Ads, Advertising History, Linguistics. Opportunities Captcha, Base Use of Photoshop and Illustrator to create contents. (Dec 2011).

Technical Skills & Interpersonal Skills

Buffer | Social Media | Hootsuite | Pinterest | Facebook | LinkedIn | KPI | ROI | B2B | SocialAds |Timing and Key Dates | Survey Monkey | Boolean Search | X-Ray|Customer Relationship Management | Power Point | PPT | Excel | Microsoft Office | MS Office|Traffic |Customer and Competitor Assessment | Problem Solving | Adaptability


Italian (Mother Tongue), English (C1) , French (B2), Spanish (Basic)

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