Psychological Web Marketing, How your brain works, Dopamine Activator, Color Sensitiveness, Persona and Call to Action, Visual Attention and Pattern, Attention Level, Framing, Choice Paradox , Leadership Process, Behind the Stage, Emotional Journey, Psychological Client Approach.
How to influence during the decisional process, the Yes Theory, Verbal and Non Verbal Communication, Body Language, Cross cultural Differences as lever for the Engagement, Mirror Neurons, Stereotypes and Prejudices as opportunity.
Each business can use Social Networks as a part of its marketing resources. Each well curated Social combines Network and Visibility all over the world with a low cost engagement. Acquisition and implementation of strategic digital tools, KPI, KPI follow-up, SEO, SEM, SocialAds, Community Management, Time to Publish, Activities, Distribution, Procedures to support a strategy for a successful Digital Product Marketing Organization
Quantitative Statistics, Economics, Product Marketing, Budget Management, Swot Analysis, Benchmark Analysis, Sell-In, Sell-Out, Field Sales Logics, Trade Marketing, How to Sell, Customer Releationship Management, Procurement and Planning, International Marketing e Global Strategy. Thesis: The Made in Italy Marketing: between forgery and opportunity. The empirical case of forgery in Istanbul - Turkey
Six Months at the Trilingual University of Galatasaray - part of Sorbonne Paris- acquiring skills such as Business Communication (EN), Marketing industrielle (FR), Enterprise Strategy (FR), Consistency of Business Management Activities (EN), Market Analysis in both English and French language. Conclusion of the Education Training with Survey Monkey and Data collection for my thesis (Feb 2015).
Advertising Campaigns on old and emergent Social Media, Theory of Visual and Non visual advertising, Persuasive Communication, Hidden Ads, Advertising History, Linguistics. Opportunities Captcha, Base Use of Photoshop and Illustrator to create contents. (Dec 2011).
Buffer | Social Media | Hootsuite | Pinterest | Facebook | LinkedIn | KPI | ROI | B2B | SocialAds |Timing and Key Dates | Survey Monkey | Boolean Search | X-Ray|Customer Relationship Management | Power Point | PPT | Excel | Microsoft Office | MS Office|Traffic |Customer and Competitor Assessment | Problem Solving | Adaptability
Italian (Mother Tongue), English (C1) , French (B2), Spanish (Basic)