Micky Chen

Web & App Product Manager / UIUX Designer. Taipei, Taiwan

Experience: 11+ years of working as a Product Manager; experienced in creating Apps and Webs.
What I Do: Familiar with creating user flow, wireframe, prototype, and product PRD docs.
Domain: Wearable Tech, Ed Tech, Pets, O2O, E-commerce, OTT, Beauty AIAR, & Human Resource.
Skills: Sketch, Zeplin, Prott, Figma, GA4, data ai, Tableau, WordPress, BigQuery, SQL, RStudio.
Certificates: GAIQ, TOEIC 905/990, Google Data Analytics Professional Certificate

Work Experience

In charge of the website, tutor.1111.com.tw.
Led a redesign project to restructure the website's entire functionality and user flow.
Tracked website performance; managed a small team of 4 members.

Covered the requirements of 2B products, including YouCamToolkit, YouCam4B, MiniPrograms, & Online Service.
Conducted case studies & competition analysis; created hi-fidelity mockups for user flows, and PRD.
Completed the service flow of Eyewear virtual try-on for Online Service.

Completed Android TV & Apple TV Apps, and brought in partners like Apple, BenQ, SONY, and Xiaomi.
Led SEO projects. The average search result ranking rose from 9 to 7. Impression and clicks grew over 100% (YoY).
Led App Store Optimization projects, and the app was selected by App Store as Editors' Picked for more than 10 times.
Enhanced purchase & free trial user flows and reduced the bounce rate by 9.06% within 3 months.
Formed features for new biz models, including 4K video, Video Download Service, EST services, and Theme Pages.
Tracked key performance indicators by using Google Analytics, GA4, Firebase, & Tableau.

UIUX Designer, e-Commerce: optimized the UI of rewarding system and shopping cart (friDay Shopping / ShoppingPlus).
Executive Assistant to Marketing Director, e-Commerce: helped organize the features that the Marketing Department needed. Prepared business proposals, sales kits, operational reports for high management levels.
Product Manager, 巷弄App: based on the profit-sharing model, developed a back-end system and adjust app's user flow. This project successfully onboarded 500 partnering merchants.
Project Manager, CareMyPet App: developed an app, CareMyPet, the app for pet's healthcare, from 0 to 1. Launched the app in Taiwan and China market.

Created prototypes for GoMore website, app, a Kickstarter page, CES show, and other marketing events.
Redesigned an English learning app, Word King, and an English learning website, TOEIC 900, by creating prototypes.

Took requirements from clients, PHILIPS, and completes at least 5 website projects a year.

Promoted the service, 9x9.tv, and managed a project by organizing training classes across 5 universities.

網站/App 產品經理；台北市、新北市

資歷：網路產業 11~12 年，主要是產品經理的角色
專長：網站或 APP 規劃，製作產品規格文件/wireframe/prototype/user flow
領域：活動網站、運動IoT、英語學習、寵物醫療、O2O、電商、OTT、美妝AIAR、求職媒合
軟體：Sketch, Zeplin, Prott, Figma, GA4, data ai, Tableau, WordPress, BigQuery, SQL, RStudio
證照：GAIQ, TOEIC 905/990, Google Data Analytics Professional Certificate
學歷：國立政治大學，主修社會系、輔修英語系；國立政治大學，國際傳播研究所