Mike Boudet

Podcaster / Entertainer

As the creator and host of the award-winning true-crime podcast Sword and Scale, Mike Boudet has been exposing the underbelly of the world of violent crime since 2013. He also supports the podcast in an administrative capacity as president of Incongruity Media, the Miramar, Florida-based company that produces Sword and Scale. Mike Boudet’s work with Incongruity Media/Sword and Scale has garnered him considerable attention over the past several years and resulted in an invitation to speak at CrimeCon 2018, a leading gathering of true crime fanatics in the United States.

While directing operations and strategy with the podcast media company Incongruity, Mike Boudet also served as a pay-per-click/digital marketing specialist with Life Extension, and as a search engine optimization/pay-per-click manager with Levenger. From 2006 to 2012, he owned and operated the pay-per-click marketing company Answer Hunt.

Before centering on the fields of podcast production and digital marketing, Mike Boudet got his professional start as a website designer and developer. During this time, he worked independently out of the greater Miami area and led various initiatives for the Coral Gables-area online publisher, Latin Trade.

Miramar, FL, US


Oct 1, 2013 - Present


Incongruity Media, Inc

Host and creator of the Sword and Scale podcast. 

Apr 1, 2014 - Jun 1, 2016

PPC / Digital Marketing Specialist

Life Extension

Managed paid search, including a $405k monthly spend. Focused on optimization led to an overall revenue increase of 25% spanning entire tenure over previous period. Oversaw and assisted with domain migration which exhibited no drop in year-over-year revenue. Led effort to crackdown on affiliates who were breaking our terms of service, thereby reducing wasteful affiliate marketing spend. Implemented product feed marketing techniques with Google Merchant Center and Bing Shopping Campaigns. Oversaw implementation of third-party tools such as Marin Software and Criteo Retargeting. 

Aug 1, 2012 - Jan 1, 2014

SEO & PPC Manager


Led aggressive online marketing initiative shifting away from direct mail towards a more web-centric focus. Led interdepartmental training initiative to coordinate overall direction of marketing effort and its effect on creative, IT and merchandising. Coordinated the process of bringing PPC & SEO efforts in-house, including technical aspects such as migrating product feeds and bypassing redirect URLs. Managed aggressive SEO campaign which included product reviews, blogger outreach, article directory submissions, etc. Evaluated software and services vendors in the areas of retargeting, A/B and multivariate testing, and affiliate program management. 


Sep 1, 1992 - Jun 1, 1995


Miami-Dade College

Audio Engineering

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