Arçelik Hitachi Taiwan Home Appliances Sales Ltd. / July. 2023 - PRESENT / TAIPEI, TAIWAN  

MARKETING DEPARTMENT

Marketing Specialist

Responsibilities:

• Come out content strategy for social media platforms
• Word-of-mouth management and PR management
• Co-work with HQ to establish the new official-site
• Support for online and offline content planning for product launches, communication with HQ

Achievements:

• 20+ content planning in half 2023
• Coordination of PR activities at Eslite, resulting in coverage by 9 media outlets
• Localized the new brand image website and management of the revamp project for the old official website.

TAIWAN SANGA CO. / JUNE 2019 - DEC. 2022 / TAIPEI, TAIWAN  

SPECIAL ASSITANT SECRETARY OF CHAIRMAN OF THE BOARD

Long-term Care Facilities Operation & Management Firm

Responsibilities:

• Acted as the liaison and integration for 15+ administrative registration, and control progress to complete goals within the target time
  
• Compiled information and draft proposals for supervisors, maintain good communication within IPO teams, shareholders and ministries
• Conducted goods and services marketing research,  integrate data for supervisors

Achievements:

• Successfully helped to establish and launch 2 Taiwan office as registered business entities

BO-HAO RESTAURANT CO. / JAN. 2018 - APR. 2019 / TAIPEI, TAIWAN

CO-FOUNDER ( MARKETING / BUSINESS DEVELOPMENT )

Fitness Lunch Box Brand Management

Responsibilities:

• Conducted research and analysis of 5+ competitive brands, priced 30+ products and target customer segments
• Assisted in 30+ product development and production, resource optimization
• Conducted 10+ marketing design, promotion event planning, cross-industry cooperation with fitness experts, baker...
• Managed Facebook fan page, LINE@, IG...etc., brainstormed customer development strategies and implement methods

Achievements:

• The number of FB fan pages grew from about 200 to more than a 300% increase of fans, and the number of LINE followers increased, from a dozen people to more than 20 times people, and it affected a 50%+ growth in sales
• Conducted 5+ special event projects (Christmas, thank-giving...)created 10%+ growth in sales
• Developed more than 30 items 

YASUNAGA BIOTECHNOLOGY, INC. (TOPCO GROUP) / AUG. 2013 - MAR. 2015 / TAIPEI, TAIWAN 

MANAGEMENT TRAINEE

Retail & Wholesale Of Agricultural & Aquatic Products

Responsibilities:

• Hosted brainstorming within teams, planed and executed 10+  marketing and cross-industry collaboration plans
• Optimized internal e-commerce platform website, modified with engineers, and managed 10+ promotions of the product portfolio
• Supported the preparation and pre-opening of the new stores, designed product layout, made improvement report

Achievements:

• 10+ Brand promotion activities of well-known companies such as Deloitte,Legislature and Pfizer...etc.
• Developed 5+ cross-industry cooperation opportunities with high-level community nurseries, high-end kitchenware brands, and communities