阿奇立克日立台灣家電股份有限公司 , July. 2023 ~ 現在
行銷企劃部
行銷企劃專員
- 官方社群平台內容策略發想
- 口碑宣傳、公關活動專案管理、新聞稿撰寫
- 支援產品上市線上線下內容規劃、泰國總部溝通
- 新官網內容中文化專案管理、跨部門專案工作溝通
【達成成果】
- 2023下半年的官方社群平台內容專案管理---20+則內容策劃
- 新店誠品裕隆誠一日店長公關活動專案管理---9家媒體刊載
- 新品牌形象網站內容中文化發布上線、舊官網改版專案管理
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台灣善合股份有限公司(日本元氣集團) , June 2019 ~ Dec. 2022
長期照顧機構營運及管理
董事長秘書特助
- IPO事務對應、內控制度建立事宜聯絡、翻譯、統整、股東溝通聯繫
- 姊妹校交流專案協助、外賓來訪流程安排與接待
- 法人、機構設立企劃書撰寫、15+行政登記及變更作業事務,推進與時程控管
【達成成果】
- 成立一長照社團法人組織(八個月)、一機構(六個月)
- 15次以上各式行政登記事務辦理
- 協辦2次姊妹校交流活動、1次日本營養師參訪交流活動
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柏豪食客有限公司 , Jan 2018 ~ Apr 2019
健康餐盒品牌經營
合夥人(商品企劃、行銷暨業務發展)
-
5+競品調查,定位定價30+產品、營銷策略發想與執行,協作產品研發及製作、優化採購流程及管控成本
-
10+輔銷品設計、業務推廣策劃,健身達人、營養師、瑜珈老師等4+異業結盟企劃與交涉
- 打造臉書粉絲頁,經營LINE@、IG等網路行銷工具,串聯O2O業務,發想、執行2B、2C開發策略
【達成成果】
- 一個月期間LINE@粉絲數從數十成長20倍+,臉書粉絲頁從近兩百人成長300%+,影響營業額成長50%+
- 策畫5+節慶專案企劃,線上線下業務推廣,營業額總量增加10%+
- 10+EDM、實體DM、展架、文宣等輔銷物設計及推廣活動執行
- 協同開發、製作30+品項
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安永生物科技股份有限公司(崇越集團) , Aug 2013 ~ Mar 2015
農產品零售批發;水產品零售批發
儲備幹部
- 商品開發資料蒐集、翻譯、整理,提供主管做商品開發決策
- 主持頭腦風暴討論,發想10+品牌推廣活動企劃,企劃執行、促成5+異業合作
- 集團內部電商平台優化,與工程師溝通、修改,並管理後台,發想10+產品促銷專案
- 展店籌備期支援,商化設計,開店前期門市支援,問題回報並提案改進策略
【達成成果】
- 歐洲高檔廚具體驗廚房、高級托兒所、高檔社區管委會等5+異業合作,導流30%+的參與者至門市消費並成為會員
- 搭配世足等流行話題,規劃10+特別企畫刺激員購平台提升買氣
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奧維多整合行銷股份有限公司 , Mar 2008 ~ Aug 2009
FMCG實體通路整合行銷方案設計及生產
業務代表
- 陌生開發10+FMCG客戶,建立信任合作關係
- 提供客戶20+專案的設計構想,協助客戶於成本預算內,策劃輔銷品的設計與生產
- 做溝通橋梁,協助內部設計師、結構師的跨部門溝通,共同發想20+提案
- 安排生產流程、生產進度跟催,客戶服務應對與客訴處理
【達成成果】
-
開發知名品牌:亞培、愛爾康、台灣通用磨坊(綠巨人)、妙管家、舒摩兒等10+公司業務,月營業額最高達約新台幣100萬元(單筆案件成交價約5千~30萬)
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