Mimi Chin 

Senior Marketing Specialist

Taipei, Taiwan +886926848350  | [email protected] |     

Strategic and results-oriented marketer with 4 years of experience in driving traffic through both digital and offline marketing. Extensive experience in growth hacking, product marketing and content creation, proven by implementing successful SEO strategies with a cross-functional team and SEO tactics to increase brand awareness and ultimately accelerate website traffic. Strong communication skills in English and Mandarin, with a multicultural background and global perspective.

Work Experience

Senior Marketing Specialist  •  InQuartik

April 2019 - Present

  • Create SEO strategies and implement SEO tactics to increase organic traffic by 1400 and monthly sessions from 2, 000 to 3, 000, 000+ in a year.
  • Optimize content and gain 12000+ keywords by conducting keyword research, applying meta tags and working with content creators.
  • Build rich snippets results from scratch by implementing JSON-LD structured data and enhance the website performance with canonical tags and redirects.
  • Improve website page speed through implementing CDN, caching, server speed optimization and on-page resources minifying.
  • Increase brand awareness and expand the website's backlink profile by link building on authoritative sites and platforms.
  • Manage a cross-functional team for website redesign and improvement to achieve the best SEO and user experience result.
  • Conduct A/B testing, traffic and competitor analysis for strategic planning.


Marketing Specialist  •  InQuartik

September 2017 - April 2019

  • Create compelling content, including infographics, corporate website, campaign landing pages, online platforms and product marketing kits to increase brand awareness and traffic in various forms.
  • Collaborate cross-functionally with designers, product managers and engineers to achieve the best campaign performance.
  • Plan and execute outreach projects through multiple channels, including direct contact, affiliate collaboration, EDM, hold and attend events to reach target audiences.

Marketing Intern  •  MessageMakers

December 2016 - June 2017

  • Developed and implemented marketing strategies and tactics.
  • Organized event planning information to increase efficiency for the team.
  • Identified prospective clients and managed customer relationship.
  • Researched domestic, international and federal market for business outreach.
  • Conducted marketing outreach materials and built database for sales outreach.

Founder  •  Jemi (Online procurement business)

January 2015 - January 2017

  • Developed business model and created online selling strategies.
  • Identified products for target markets by following fashion trends and customer needs.
  • Manage Facebook and Instagram accounts for brand awareness, content creation and advertisement.

Education


2013 - 2016

Michigan State University

The Broad College of Business

Bachelor's Degree Marketing

Professional Skills

Marketing


  • Content Creation
  • Product Marketing
  • Email Marketing
  • SEO
  • Data Analysis


Analytics Tools


  • Google Analytics Certified
  • Google trends
  • Google Search Console
  • Google Tag Manager
  • Google Data Studio


Software


  • Basic HTML & CSS
  • WordPress
  • Hubspot
  • Benchmark
  • Jira, Trello
  • Ubersuggest
  • Microsoft Office

Language


  • Chinese
  • English
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