Strategic and results-oriented marketer with 4 years of experience in driving traffic through both digital and offline marketing. Extensive experience in growth hacking, product marketing and content creation, proven by implementing successful SEO strategies with a cross-functional team and SEO tactics to increase brand awareness and ultimately accelerate website traffic. Strong communication skills in English and Mandarin, with a multicultural background and global perspective.
Work Experience
Senior Marketing Specialist • InQuartik
April 2019 - Present
- Create SEO strategies and implement SEO tactics to increase organic traffic by 1400 and monthly sessions from 2, 000 to 3, 000, 000+ in a year.
- Optimize content and gain 12000+ keywords by conducting keyword research, applying meta tags and working with content creators.
- Build rich snippets results from scratch by implementing JSON-LD structured data and enhance the website performance with canonical tags and redirects.
- Improve website page speed through implementing CDN, caching, server speed optimization and on-page resources minifying.
- Increase brand awareness and expand the website's backlink profile by link building on authoritative sites and platforms.
- Manage a cross-functional team for website redesign and improvement to achieve the best SEO and user experience result.
- Conduct A/B testing, traffic and competitor analysis for strategic planning.
Marketing Specialist • InQuartik
September 2017 - April 2019
- Create compelling content, including infographics, corporate website, campaign landing pages, online platforms and product marketing kits to increase brand awareness and traffic in various forms.
- Collaborate cross-functionally with designers, product managers and engineers to achieve the best campaign performance.
- Plan and execute outreach projects through multiple channels, including direct contact, affiliate collaboration, EDM, hold and attend events to reach target audiences.
Marketing Intern • MessageMakers
December 2016 - June 2017
- Developed and implemented marketing strategies and tactics.
- Organized event planning information to increase efficiency for the team.
- Identified prospective clients and managed customer relationship.
- Researched domestic, international and federal market for business outreach.
- Conducted marketing outreach materials and built database for sales outreach.
Founder • Jemi (Online procurement business)
January 2015 - January 2017
- Developed business model and created online selling strategies.
- Identified products for target markets by following fashion trends and customer needs.
- Manage Facebook and Instagram accounts for brand awareness, content creation and advertisement.
Education
2013 - 2016
Michigan State University
The Broad College of Business
Bachelor's Degree Marketing
Professional Skills
Marketing
- Content Creation
- Product Marketing
- Email Marketing
- SEO
- Data Analysis
Analytics Tools
- Google Analytics Certified
- Google trends
- Google Search Console
- Google Tag Manager
- Google Data Studio
Software
- Basic HTML & CSS
- WordPress
- Hubspot
- Benchmark
- Jira, Trello
- Ubersuggest
- Microsoft Office
Language
- Chinese
- English
