Acfkq2c8wgwg4zxdv883

Ming-Chi Tsai

Enjoying the life of chances and challenges.

Platform Marketing Director
Taipei, Taiwan
[email protected]

Skills


Solution Seeker

With fast learning speed and comprehensive understanding, I can deconstruct problems to analyze pain points and deliver solutions in short.


Data-driven Mindset

Involved in data analytic system design and familiar with multiple data analytic solution including GA, Mixpanel and Firebase analytic. Being able to find insights accordingly.


Communication

Speaks fluent English, basic Japanese and programing language. Solid presentation skill to communicate in different groups of people with different ways.

Overview

  • 4 years of web/mobile app PM experiences including PRD and flow design. 
  • External pre-sales experience including integration support for corporate clients. 
  • Familiar with Agile development with Scrum and Kanban experiences. 
  • Capable of converting issues into simple ideas and communicate between parties including vendors, sales team and R&D team. 
  • Strong writing and speaking in English due to experiences in helping SEA, EU, NA and Oceania countries. 
  • Aggressive to learn, learned Python and applied to work with Tableau and Google Docs to build up company internal data dashboard.

Experiences

iStaging Corp., Platform Marketing Director, Apr 2017 ~ May 2020

- Expanded target market to automobile, tourism, lodging and retails by giving different strategies.
- Expanded the company's footprints to more than 190 countries and onboarded regional partners from more than 15 countries.
- Built up product team and recruited 3 people with different talents to have a solution-driven culture in team.
- Led product team to manage the product strategy, design the ecosystem and operates with goal-oriented management.

iStaging Corp., Product Manager, May 2016 ~ Apr 2017

- Designed product sales strategy and executed with sales team by providing presales assistance and covered more than 40% of the realtor market all over Taiwan.
- Analyzed company operational data by using MySQL, Firebase Analytic, Google Analytic.
- Designed series of questionnaires to collect user feedback and optimize three apps.
- Hosted new product launch event with more than 40 press and 20 clients.

iStaging Corp., Marketing Specialist, Mar 2016 ~ May 2016

- Took responsibility of maintaining official website with HTML5, CSS and javascript skillset.
- Involved in product strategy designing and UI/UX re-design of iStaging app.
- Designed booth in ComputEX 2016 and coordinated the event, converted 3 leads that became actual corporate customer.
- Designed the structure of implementing data analytic method including Google Analytic and Mixpanel for all company solution.

Eductation

National Taiwan University of Science and Technology, B.Arch, Architecture, 2009 ~ 2013

Besides finished bachelor of architecture, also finished brand management and interior design program.

Professional Skills and Tools

  • Google Analytic, Adwords experiences and certifications 
  • Python3, Tableau development for internal data analytics 
  • Technical skills: javascript, HTML5, CSS3, MySQL, Firebase (RTDB) 
  • Wireframe and prototyping: Axure RP, draw.io, XMind 
  • Adaptability: Relocated in China and scored China Telecom in 3 months. 
  • Competitiveness and Responsibility: Target-oriented and take responsibility to lead the team to achieve targets. 
  • Analytical and solution-driven mindset with great observation skill

Projects

Project 1: Internal Operation Data Dashboard 

Project Overview: 

Collected datas from Google Analytic, MySQL and Firebase. Defined segments of data to showcase for better operation and decision.

Task: 

Utilized Google Sheets with Zapier and Python3 to generate data sheets. and then visualized with Charts and Tableau. 

Project Duration: 6 weeks

Role in Project: Interface design, data collection and analysis and part of development. 

Skills Involved: MySQL, Firebase, Google Docs, Python3, Tableau 


Project 2: Global Partner Conference

Project Overview: 

Planned and executed the annual global partner conference with product and technology sessions. Designed series of questionaries for market research and partner feedbacks. 

Task: Keynote preparation and speaker. Market guideline book creation. 

Project Duration: 12 weeks 

Role in Project: Coordinator and speaker. 

Contribution: Media coverage and internal market guideline book for strategies. 


Project 3: Ecosystem Planning and Execution 

Project Overview: 

Planned and approached to external partners to build up an ecosystem including realtors, developers, content platforms, listing platforms, designers and photographers. 

Task: 

Sales kit preparation. Pitched to partners and negotiation for interest. Development and design with R&D/Product team. 

Project Duration: 18 weeks 

Role in Project: Coordinator, Presale, Product Owner

Contribution: Launched first database with all properties in Taiwan for partners in ecosystem to access for their interest. Increase loyalty and usage rate of our professional business users. 


Project 4: China Market Penetration and Team Building 

Project Overview: 

Assisted China GM to build up a team and defined regional product strategy and launch programs. 

Task: Sales kit preparation. Onboarded very first corporate account and team composition plan. 

Project Duration: 10 weeks 

Role in Project: Advisor, Presales, Product Director 

Contribution: Converted China Telecom, Alibaba in 3 months and launch services

Powered by CakeResumePowered by CakeResume
Powered by CakeResumePowered by CakeResume