Enjoying the life of chances and challenges.
Platform Marketing Director
With fast learning speed and comprehensive understanding, I can deconstruct problems to analyze pain points and deliver solutions in short.
Involved in data analytic system design and familiar with multiple data analytic solution including GA, Mixpanel and Firebase analytic. Being able to find insights accordingly.
Speaks fluent English, basic Japanese and programing language. Solid presentation skill to communicate in different groups of people with different ways.
- Expanded target market to automobile, tourism, lodging and retails by giving different strategies.
- Expanded the company's footprints to more than 190 countries and onboarded regional partners from more than 15 countries.
- Built up product team and recruited 3 people with different talents to have a solution-driven culture in team.
- Led product team to manage the product strategy, design the ecosystem and operates with goal-oriented management.
- Designed product sales strategy and executed with sales team by providing presales assistance and covered more than 40% of the realtor market all over Taiwan.
- Analyzed company operational data by using MySQL, Firebase Analytic, Google Analytic.
- Designed series of questionnaires to collect user feedback and optimize three apps.
- Hosted new product launch event with more than 40 press and 20 clients.
- Involved in product strategy designing and UI/UX re-design of iStaging app.
- Designed booth in ComputEX 2016 and coordinated the event, converted 3 leads that became actual corporate customer.
- Designed the structure of implementing data analytic method including Google Analytic and Mixpanel for all company solution.
Besides finished bachelor of architecture, also finished brand management and interior design program.
Collected datas from Google Analytic, MySQL and Firebase. Defined segments of data to showcase for better operation and decision.
Utilized Google Sheets with Zapier and Python3 to generate data sheets. and then visualized with Charts and Tableau.
Project Duration: 6 weeks
Role in Project: Interface design, data collection and analysis and part of development.
Skills Involved: MySQL, Firebase, Google Docs, Python3, Tableau
Planned and executed the annual global partner conference with product and technology sessions. Designed series of questionaries for market research and partner feedbacks.
Task: Keynote preparation and speaker. Market guideline book creation.
Project Duration: 12 weeks
Role in Project: Coordinator and speaker.
Contribution: Media coverage and internal market guideline book for strategies.
Planned and approached to external partners to build up an ecosystem including realtors, developers, content platforms, listing platforms, designers and photographers.
Sales kit preparation. Pitched to partners and negotiation for interest. Development and design with R&D/Product team.
Project Duration: 18 weeks
Role in Project: Coordinator, Presale, Product Owner
Contribution: Launched first database with all properties in Taiwan for partners in ecosystem to access for their interest. Increase loyalty and usage rate of our professional business users.
Assisted China GM to build up a team and defined regional product strategy and launch programs.
Task: Sales kit preparation. Onboarded very first corporate account and team composition plan.
Project Duration: 10 weeks
Role in Project: Advisor, Presales, Product Director
Contribution: Converted China Telecom, Alibaba in 3 months and launch services